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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Step 1: Set up a Google Merchant Center account — this is easy to navigate so shouldn’t take you too long to do.

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Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Identifying Your Target Audience. Social Media.

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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

Retail TouchPoints

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. So how did marketers do this year? As always, it was a mixed bag.

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EVCP Payment Solution from Secure Retail using the OTI TRIO-IQ

Secure Retail

Product Highlights: Indoor or outdoor – TRIO-IQ is tough enough for any assignment. – Multimedia capabilities (for example, advertisements, videos). SPT (Secure Payment Transactions) is a trusted global provider of omnichannel payment solutions operating across a variety of market sectors. – Large touch screen.

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5 Ways Retailers Can Use Video Marketing

Retail Next

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.

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13 Top Travel Influencers

Small Biz Trends

If you’re looking to create dynamic marketing campaigns, having an amazing influencer as part of your efforts can help. There are lots of great platforms where you can use influencer talent for your marketing efforts, and we’ll go through some of the top travel influencers you can work with for this article. Followers: 1.39

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