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How to Level Up Your Trade Spend Accounting

Wiser

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions.

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Customer Satisfaction Management: The Key to Sustained Brand Leadership

Wiser

Customer satisfaction management is a strategic approach that focuses on creating and sustaining a positive customer experience. However, managing customer satisfaction is no easy task. In fact, according to Gartner , customer experience accounts for over two-thirds of customer loyalty, outperforming brand and price combined.

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Increasing ROI on Instagram: From the Desk of a Social Media Manager

Retail TouchPoints

Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. Instagram users are savvy and can quickly detect insincere advertising. To measure the effectiveness of a campaign, you must understand its value in terms of return on investment.

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Retailers, Are You Ready to Maximize Your Retail Media Revenue?

Retail TouchPoints

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment. Drive repeat purchase.

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Australian online spending falls by $2.9 billion year on year

Inside Retail

per cent, followed by insurance and self-managed investments at 7.9 per cent YoY driven by lower online advertising. . per cent YoY driven by lower online advertising. It shows businesses are looking carefully to maximise the return on investment from each dollar they spend.” Australia has witnessed a $2.9

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

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Winning Over Baby Boomers with High-Quality Product Imagery

Retail TouchPoints

Navigating Return Challenges While baby boomers may be less prone to returning items compared to other generations, they report greater difficulties when they do decide to initiate returns. Only 28% of boomers returned large items due to appearance or size discrepancies, in contrast to 45% of the general population.

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