Retail TouchPoints

FEBRUARY 24, 2025

Catalysts plug-and-play design has helped streamline essential tasks, like cart-to-checkout integration and customer account management, which reduced development efforts. Enhancing Site Speed and Reliability Uplift started the transition to Catalyst in August and spent approximately 10 weeks of development time.

Consumer 273

Consumer Checkout Advertising Marketing 273

Retail TouchPoints

JANUARY 15, 2025

The Solve-a-Challenge Marketing Approach is Broken Historically, marketing and advertising executives have followed a similar formula: tell people about a challenge they may or may not know they have, and show how your solution (or product) can fix it. That’s how I found Christiane.

Marketing 279

Marketing Consumer Advertising Accounting 279

Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

SEPTEMBER 27, 2024

Although Amazon has requested rights to sell Aerie merchandise, AEO has intentionally declined so Aerie can foster its own brand identity and customer experience,” the complaint states. The fitness brand created a “Dupe Swap” at its store in Los Angeles, turning a possible negative brand moment into an exciting customer experience.

Advertising 290

Advertising Customer Experience Finance Apparel 290

Retail TouchPoints

JUNE 12, 2024

Particularly in a competitive industry like retail, where mobile phones already account for 75% of retail site visits and were used to make 70% of online shopping orders last year , adopting a mobile specific approach to your advertising and digital customer experience (DCX) could make all the difference in setting yourself apart from the crowd.

Advertising 289

Advertising Planning Consumer Marketing 289

Inside Retail

JUNE 3, 2021

Others need to scale up contactless Click & Collect operations to account for multiple pick-up bays and timeframes. Usage of click & collect has been accelerated over the last year with several Localz customers seeing 200-300-per cent growth year on year. Click and Collect no longer nice to have.

Customer Experience 147

Customer Experience Checkout Fulfillment Advertising 147

Retail TouchPoints

OCTOBER 28, 2024

Gen Zers also place a high value on community and peer recommendations, often trusting influencers, reviews, and other forms of user-generated content (UGC) over traditional advertising. What to Consider When Crafting an Engaging Promotion for Gen Zers Digital experiences are at the heart of Gen Z’s interaction with brands.

Promotions 275

Promotions Consumer Marketing Advertising 275

Retail TouchPoints

NOVEMBER 12, 2024

The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery. Office Depot also is now part of the Grubhub+ loyalty program, which provides unlimited $0 delivery fees on eligible orders.

Advertising 162

Advertising Accounting Location Store Operations 162

Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

NOVEMBER 19, 2024

We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). That’s a reasonable short-term fix, since most brand advertisers are already familiar with what those opportunities can do. Is it right for retail media advertisers?

Advertising 147

Advertising Point of Sale Shopping Accounting 147

Hyken

OCTOBER 22, 2021

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. He shares six ways companies and their brands can deliver an exceptional customer experience. Here are six ways you can deliver an exceptional customer experience. .

Customer Experience 127

Customer Experience Management Finance Accounting 127

Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

FEBRUARY 16, 2023

The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. One of the most common complaints customers have is waiting too long in checkout lines.

Payment Services 275

Payment Services Shopping Checkout Customer Experience 275

Retail TouchPoints

FEBRUARY 13, 2024

Integrating data such as market share, sales, advertising performance, inventory availability and content quality creates a 360-degree view that makes it easier to make quick and educated decisions. The key to this metric is the estimation of sales a brand would not have gotten if it didn’t utilize advertising.

Consumer 290

Consumer Advertising Management Marketing 290

Retail TouchPoints

MAY 14, 2025

But it also represents a high-value target for cybercriminals looking for personal information, payment data or credentials they can leverage to compromise other, more valuable accounts (unless you use a password manager, theres a pretty good chance you didnt bother thinking of a unique password for the rewards program at your local grocery store).

Payment Services 179

Payment Services Point of Sale Loss Prevention Finance 179

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Management Customer Experience 264

Retail TouchPoints

JUNE 10, 2024

First-party data is what your business owns, such as the data gathered through Google Analytics, account details and purchase histories, and utilizing it is privacy-centric. For example, we can look at an apparel company that prompts a customer to share their clothing sizes in their account details.

Marketing 299

Marketing Accounting Customer Experience Point of Sale 299

Retail TouchPoints

JULY 10, 2024

Through algorithm-powered feeds, consumers receive a curated selection of accounts, brands and products that they can interact with (and buy from) all over the world. However, Reddit has highly specific sub-channels that allow advertising and marketing teams to integrate contextual advertising into the most relevant spaces and conversations.

Advertising 278

Advertising Consumer Marketing Accounting 278

Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. Although brick-and-mortar stores will account for most back-to-school sales, the gap between physical and digital has narrowed significantly. If I were an apparel brand, I would leverage the digital community I have to give students an area to express themselves.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Payment Services Grocer Consumer 118

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Accounting 278

Accounting Advertising Marketing Promotions 278

Retail TouchPoints

MAY 31, 2023

According to a Retail TouchPoints survey , the industry has been exploring ways to reconfigure the physical retail space and implement digital elements into the overall shopping experience. Online sales accounted for 14.5% Stop viewing digital signage solely as an advertising platform. Bring designers into the mix.

Advertising 278

Advertising Customer Experience Point of Sale Marketing 278

Inside Retail

JANUARY 14, 2024

The Iconic is the latest victim of ‘credential stuffing,’ a scam that resulted in customer accounts being used to place fraudulent orders, some totaling thousands of dollars, dating back to November last year. If customers are lucky, they may receive an unrelated item in the mail.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

JUNE 9, 2023

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Safety, customer experience and meeting revenue goals are a priority for our company.

Advertising 331

Advertising Planning Accounting Customer Experience 331

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 260

Advertising Promotions Marketing Returns 260

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. As a result, while many advertising platforms have seen their performance shrink, Pinterest’s ad business has grown.

Advertising 299

Advertising Consumer Marketing Shopping 299

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. consumers have at least one email account, with the average addresses per person totaling 2.5.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Retail TouchPoints

MARCH 2, 2023

Other areas of focus as the company continues its turnaround efforts include enhancing the customer experience , simplifying its value strategies and better managing inventory. Kingsbury also pointed to the strength the company’s digital business, which accounts for more than 30% of sales annually. “

Advertising 260

Advertising Planning Accounting Customer Experience 260

Retail TouchPoints

FEBRUARY 5, 2024

Today, a savvy RMN recognizes the immense financial opportunities tied to delivering enhanced messaging, precise targeting and an exceptional customer experience through ad placements across diverse channels in our connected commerce world. Second, a larger increase in the need for personalized advertising.

Accounting 264

Accounting Marketing Finance Consumer 264

Retail TouchPoints

AUGUST 9, 2024

If they want to make a purchase, all they need to do is link their TikTok account to their Amazon account. Once accounts are linked, Amazon customers can seamlessly purchase items featured in TikTok ads without leaving the app. Amazon accounts can be unlinked from the TikTok experience at any time.

Accounting 263

Accounting Consumer Advertising Customer Experience 263

Retail TouchPoints

DECEMBER 26, 2023

This highlights a critical issue: retailers must prioritize accurate visual representation to minimize returns and optimize the customer experience. Jeff Griffin is VP of Strategic Accounts at Nfinite. Only 28% of boomers returned large items due to appearance or size discrepancies, in contrast to 45% of the general population.

Returns 275

Returns Customer Experience Consumer Advertising 275

Retail TouchPoints

JULY 6, 2023

There are many great examples of companies taking accountability for their environmental impact and using their loyal customer base to get involved. These include: Digital enablement: As digitization becomes more widespread, retailers should ensure they have the proper digital tools to anticipate and understand their customers’ needs.

Accounting 272

Accounting Consumer Customer Experience Planning 272

Retail TouchPoints

AUGUST 9, 2022

An old advertising slogan warned that we “never get a second chance to make a first impression,” and it’s a thought retailers should take to heart as they seek solutions for scheduling customer appointments.

Advertising 311

Advertising Accounting Consumer Location 311

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the area of cross-border ecommerce, web localization can be the difference between success and failure. And cross-border ecommerce is booming.

Advertising 299

Advertising Accounting Marketing Finance 299

Retail TouchPoints

MARCH 27, 2025

Everything we’re trying to do is to better the customer experience and better serve them, shared Aaron Dunford, VP of Media at Nordstrom. When we widen the aperture of what commerce media is and take that broader definition, it allows us to better help and serve our customers through those media channels.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Retail TouchPoints

MAY 18, 2023

The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.

Planning 278

Planning Accounting Wholesale Consumer 278