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Nordstrom Names New Marketing Chief and Product Group President

Retail TouchPoints

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022. Nordstrom, Inc.

Marketing 244
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Neiman Marcus Group Takes Stake in Reseller Fashionphile, Adds Sustainability Partnerships

Retail TouchPoints

In 2019, NMG joined forces with handbag and accessories reseller Fashionphile to roll out an integrated circularity program that included the debut of six Fashionphile locations inside Neiman Marcus stores. The partnership will launch with a letter in more than 50,000 online shipments during the retailer’s “Give Big” holiday campaign.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Here’s how you can make the most of the service. of all clicks. Adding Products to Google Shopping.

Shopping 188
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How-to: 39 Google Merchant Center Errors You Need to Fix

Store Growers

Last Updated on July 3, 2023 Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modify, and adjust their ecommerce shops across Google’s various services, such as Google Shopping, Ads, My Business, etc. First, log in to Google Merchant Center.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

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The Future of Online Shopping: The E-commerce Trends that Shape the Retail World

365 Retail

Fewer barriers for professional e-commerce, coupled with the increased popularity of social media, lead to the rise of micro brands, and as a result, the number of online merchants will grow exponentially and will lead to increased competition and higher customer acquisition costs.

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Battle of the superapps: GoTo vs Sea in Indonesia

Inside Retail

Although both superapps boast a number of digital services, the main business lines are e-commerce, on-demand services (primarily ride-hailing and food delivery) and fintech (financial services, consisting mainly of e-payment systems). The company has 2.5 So who is winning the food delivery battle? And with 2.5