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How to turn reverse logistics into good CX

Inside Retail

In the realm of commerce, a gap exists in the market – along with a major opportunity – particularly FOR large-scale item returns, within the domain of consumer-to-business (C2B) reverse logistics. Returns aren’t great for consumers or vendors. For vendors, it means lost sales and products, as well as double shipping costs.

Returns 130
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130
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The Looming Spike In Returns Abuse

Retail TouchPoints

Consumer-friendly and flexible return policies can be the difference between getting a new customer and losing a sale. According to proprietary research conducted by Forter, 23% of shoppers will abandon their carts if returns options are poor. Returns Abuse And Customer Expectations. This is amplified in some industries.

Returns 150
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

Marketing 246
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Amazon Return Pallets For Sale: How to Profit

Independent Retailer

A big trend among some online sellers is buying Amazon return pallets and overstock and flipping the items for big markups. What are Amazon Return Pallets? Why Would You Want Amazon Return Pallets? Where to Buy Pallets What is the best time to buy Amazon return pallets? Pallet gets shipped to you.

Returns 73
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

Fashion 246
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ThredUp’s Resale-as-a-Service Builds Momentum with 3 New Brands, Fabletics Expansion

Retail TouchPoints

ThredUp recently began testing new fee structures aimed at solving this challenge, including fees for its Clean Out Kit service, which was previously free , and raising the restocking fee for returned items. Toms customers can now also shop for used Toms products in a new Preloved section of the brand’s website. “As