category advertising-marketing 
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The trade-off is long shipping times, another thing Wish is working hard to improve.
Retail TouchPoints
MAY 3, 2022
In fact, last year saw over 30% growth in brands investing in Amazon advertising, with the $31B marketplace giant now making up 13.3% Brands need to consider not just their numbers but also how they stack up next to their competition in the category. Brands should understand the key metrics within their respective categories.
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Retail TouchPoints
AUGUST 15, 2022
Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .
Retail TouchPoints
APRIL 13, 2023
According to a report from Beverage Daily , “The issue of greatest concern for the wine business today continues to be the lagging participation in the wine category by the large millennial generation.” ” However, some alternative wine segments are seeing growth with younger demographics.
Retail TouchPoints
DECEMBER 20, 2023
Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.
VMS
NOVEMBER 30, 2022
n 2022, inflation drove prices and interest rates higher. It’s certainly one of the reasons most retailers sought any opportunity to cut overhead – closing stores, releasing employees, trimming marketing budgets and technology investments, etc. Starbucks workers organized at many locations in 2022. Advertisement.
Inside Retail
SEPTEMBER 19, 2022
per cent in 2022 and is expected to hit 63.3 The number of active sellers on Lazada has increased by 68 per cent in the first seven months of 2022. Online advertisements and influencer marketing is also playing an important role in pre-purchase decisions. per cent by 2025. The last mile.
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