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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Offering different shipping speed options is no longer enough to differentiate.

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TikTok Continues Amazon-like Push into Commerce with Fulfillment Services in the UK

Retail TouchPoints

TikTok is continuing to build out its commerce-related services with the launch of ecommerce fulfillment for companies in the UK selling via TikTok Shop. Just like its Amazon counterpart, Fulfilled by Amazon or FBA, FBT will offer UK merchants picking, packing and shipping services for products sold on TikTok.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

in November 2022. TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. user data is stored in the U.S.

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Ulta Partners with Happy Returns to Add Service to 1,300 Stores

Retail TouchPoints

Ulta Beauty is partnering with Happy Returns to add Return Bar services to 1,300 brick-and-mortar locations. Through this partnership, Ulta and Happy Returns will increase the total number of Return Bar locations to more than 5,000 by the end of 2022. As a result, 78% of Americans will live within 10 miles of a Return Bar.

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Roku Partnership Enables Purchases Directly from Shoppers’ TVs

Retail TouchPoints

Roku and Shopify have partnered to let viewers purchase products from Shopify merchants directly from their TV through Roku Action Ads. Shoppers who see an ad for a Shopify Merchant can press “OK” on their Roku remote to learn more about the product and purchase it directly from their screen.

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

Mission and values are a critical piece, as are loyalty programs, easy shipping and returns and quality products. Merchants with these badges have met a wide range of criteria, including high-quality websites, positive user ratings, fast shipping and good return policies. Oct 6-10, 2022. Oct 6-10, 2022.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The trade-off is long shipping times, another thing Wish is working hard to improve.