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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

Marketing 298
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 vs. 2022, according to the CNBC /NRF Retail Monitor.

Marketing 253
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Holiday Shopping 2022: How AI-Powered Guided Selling Creates Bespoke Customer Experiences

Retail TouchPoints

As the state of retail technology advances, companies are learning how to leverage artificial intelligence (AI) and machine learning (ML) tools to provide more bespoke shopping experiences online. This simple tool for a website can be implemented even after code freeze, adding a reactive and engaging layer to the online shopping experience.

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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Jane , a DTC home décor and fashion retailer, explained how its unique approach to live shopping and social commerce has resulted in massive returns at the 2022 Retail Innovation Conference & Expo. However, it’s still a young medium, meaning retailers are still learning how they can make the most of the opportunities it presents.

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When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 243
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Target to Spend $5B to Enhance Operations in 2022, Plans 250 More Ulta Beauty Shop-in-Shops

Retail TouchPoints

Target has big plans for 2022, with the retailer announcing plans to invest up to $5 billion this year to open new stores, enhance its digital, fulfillment and supply chain capabilities, and expand its shop-in-shop concept with Ulta Beauty. and New York’s Times Square.

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What’s in Store for Grocery in 2022?

Retail TouchPoints

So what changes should we expect to see in 2022? Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Here’s my take: 1.

Grocer 309