Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 245

Fulfillment Social Commerce Customer Retention Consumer 245

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. The one thing that’s not changing is that DTCs will need to be able to look at CPA ratio against lifetime value,” Hamilton explained.

Social Commerce 205

Social Commerce Consumer Marketing Advertising 205

Independent Retailer

FEBRUARY 3, 2022

Independent Retailer spoke with multiple experts in the industry to find the hottest technology trends in 2022 for indie retailers to keep an eye out for: Human Behavior Analytics for Physical Locations. As far as trends go, there is nothing to suggest that mobile commerce development will slow anytime soon.

Payment Services 76

Payment Services Social Commerce Location Consumer 76

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 274

Marketing Social Commerce Consumer Management 274

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Based on November 2022 data, Twitter is No.

Advertising 228

Advertising Social Commerce Consumer Fulfillment 228

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.

Shopping 262

Shopping Payment Services Social Commerce Checkout 262

Retail TouchPoints

JULY 1, 2022

“Real-time testing with customers like Wayfair is critical to making autonomous freight movement a viable solution in the future,” said Craig Harper, EVP and Chief Sustainability Officer at J.B. At Wayfair, innovation is at the core of everything we do, and this pilot with J.B. Hunt in a statement.

Home Furnishings 255

Home Furnishings Planning Location ATS 255

Retail TouchPoints

AUGUST 1, 2022

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s The Back Story of #BookTok.

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Social Commerce Accounting Marketing Planning 248

Retail TouchPoints

NOVEMBER 18, 2022

The 2022 Future of Family report is broken into two parts: the first stemmed from a survey of 4,300 parents from July to August 2022 and analyzed parents’ support systems and purchase behaviors. Overall, 85% of respondents plan to spend up to $500 on five or more gifts for babies.

Planning 263

Planning Jewelry Consumer Shopping 263

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Square plans to announce additional details about the card in 2023. small business owners.

Merchant Services 245

Merchant Services Finance Advertising Marketing 245

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 billion in the U.S. this year — a 35% increase over 2020 — according to Insider Intelligence.

Social Commerce 250

Social Commerce Accounting Marketing Planning 250

Retail TouchPoints

NOVEMBER 14, 2023

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. House of Representatives for alleged human rights abuses at supplier companies and evasion of import tariffs. Temu is taking its fight against impostors and “cybersquatters” to the courts. 16, 2023 in the U.S.

Fast Fashion 210

Fast Fashion Customer Experience Promotions Fashion 210

Retail TouchPoints

SEPTEMBER 22, 2023

The company shared details about a number of current initiatives — including plans to introduce commerce capabilities into its mobile game House Flip — and promised that “over the next year, you’ll see us test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa.” “At

Fashion 248

Fashion Accounting Planning Management 248

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Social Commerce Shopping Fashion Consumer 276

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022. While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors.

Marketing 222

Marketing Advertising Customer Experience Planning 222

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 270

Social Commerce Returns Consumer Marketing 270

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 266

Social Commerce Consumer Marketing Shopping 266

Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that.

Wholesale 223

Wholesale Department Stores Fashion Social Commerce 223

Retail TouchPoints

JANUARY 12, 2023

High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn and a host of retail industry heavyweights including Macy’s Jeff Gennette, Target ’s Brian Cornell, Kroger ’s Rodney McMullen, LVMH ’s Anish Melwani and Neiman Marcus’ Geoffroy van Raemdonck.

Consumer 262

Consumer Beauty and Health Returns Location 262

Retail TouchPoints

MAY 12, 2022

You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. This generation of “Super Creatives” are more likely to engage in social commerce than older generations. In 2021, the global metaverse market was estimated at $38.85 By 2030 it’s expected to skyrocket to $678.80

Marketing 321

Marketing Advertising Social Commerce Planning 321

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). In 2022, global retail media revenue reached $101 billion, according to GroupM. In the U.S.

Advertising 266

Advertising Marketing Social Commerce Consumer 266

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce 82

Social Commerce Merchant Services Inventory Management Wholesale 82

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

Merchant Services 241

Merchant Services Payment Services Shopping Checkout 241

Inside Retail

JUNE 28, 2022

“The dedicated toy section allows every Miniso customer to experience the immense fun and joy brought about by our toys, while enjoying the treasure hunt shopping experience in our store,” said Vincent Huang, VP of the international business department at Miniso in a statement. Expansion plans. Backend intelligence. Global performance.

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Inventory Turnover Clienteling Social Commerce Consumer 130

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022. Scot: [1:14] Huh figures you never know where it’s going to come at you.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

APRIL 5, 2023

Poshmark began testing Posh Shows in Q4 2022 and said that sellers already have hosted more than 100,000 shows, with shoppers placing more than 4 million bids in live auctions. The platform also said it plans to add new features to the program in the coming months, with a focus on creating new ways for users to shop and connect live.

Fashion 226

Fashion Shopping Planning Social Commerce 226

Retail TouchPoints

JULY 26, 2022

Launched in June 2022, the campaign integrates commerce-driven content into TikTok’s Collection Ads format, which allows users to view and shop products directly on the social platform. We know our customers are on TikTok and they love it. Our Dream Makers (our amazing employees) also have a passion for TikTok.

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Advertising Accessories Marketing Fashion 250

Retail TouchPoints

JUNE 15, 2022

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. Social Shopping (Livestream). So how then do retailers balance the reduction of footprints with heightened CX? App Utilization.

Payment Services 254

Payment Services Checkout Shrinkage Fast Fashion 254

Retail TouchPoints

AUGUST 30, 2023

Providing shoppers with greater visibility regarding delivery dates would have a significant impact on their decision-making process when selecting a shipping option or considering the use of BOPIS (buy online, pick up in-store), which offers the convenience of same-day pick-up at no additional cost.

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Checkout Shipping Customer Experience Point of Sale 214

Retail TouchPoints

OCTOBER 26, 2021

Facebook plans to add new ways to help shoppers discover new products, and to develop innovative ways to reach customers from inside its apps. The company will continue to develop Shops for brands, though Zuckerberg stated that “building a full-fledged commerce platform is a multi-year journey.”.

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Planning Shopping Social Commerce ATS 224

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. Yes folks, it’s all about video now, and short ones at that. But don’t count YouTube out.

Marketing 265

Marketing Advertising Consumer Marketing Spend 265

Retail TouchPoints

FEBRUARY 17, 2023

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Retail TouchPoints

JUNE 14, 2022

announced in October 2021 that it planned to change its name to Meta, searches for the term “metaverse” skyrocketed. Forever 21 too has virtual stores in the metaverse, where significant interest in a virtual-only beanie has encouraged the retailer to add a physical version to its winter 2022 catalog. . When Facebook, Inc.,

Merchant Services 230

Merchant Services Social Commerce Customer Experience Fashion 230

Retail TouchPoints

AUGUST 17, 2022

Stores should lean into community and connectivity: Kids Foot Locker’s “Play” concept is designed to bring entertainment and community to stores, and the retailer plans to open more of these locations in the future.

Consumer 264

Consumer Customer Experience Apparel Advertising 264

Retail TouchPoints

JULY 20, 2022

Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? Technology moves at lightning speed and customers get more and more sophisticated and demanding. In 2022, that number surged to 76% , beating web, store and cross-channel implementations.

Consumer 245

Consumer Customer Experience Inventory Management Shopping 245

Retail TouchPoints

JANUARY 19, 2022

Brand elevation is core to the Ralph Lauren strategy,” said Patrice Louvet, CEO of Ralph Lauren during a fireside chat at the NRF’s 2022 Big Show , held in New York Jan. At a time when many retailers are shuttering flagships and rethinking their role in store portfolios, Ralph Lauren has opened more of them. “We

Department Stores 241

Department Stores Wholesale Consumer Fashion 241

Inside Retail

MAY 2, 2021

Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. While consumers are presently dedicating 16c in every dollar to online spend, by conservative estimates, this is set to increase to 22c by 2022.

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Consumer Social Commerce Shopping Returns 200