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Google’s Privacy U-Turn: What it Means for Marketers

Retail TouchPoints

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

Marketing 165
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Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

Retail TouchPoints

Since its first venture in 2022, the brand has had various successful experiences under its belt, including the PlayPrints Simulator. We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

Marketing 312
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Instacart Expands B2B Ad Reach Through New Partnership with Foodservice Solution Cut+Dry

Retail TouchPoints

“Food manufacturers have long struggled to connect with end buyers and influence purchasing decisions at the point of sale,” said Mani Kulasooriya, Co-founder and CEO of Cut+Dry in a statement. “Without a platform to share their brand story and product benefits, brands have been limited in their reach. .

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. from 2022, while Cyber Week overall sales were $38 billion, an increase of 7.8% vs. 2022, according to the CNBC /NRF Retail Monitor.

Marketing 278
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Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

Inside Retail

American watch company Movado Group has established a joint venture with premier luxury brand distributor Norbreeze Group to enhance its market position in Singapore and Malaysia. Research company Statista estimates Southeast Asia’s watches and jewellery market to reach US$14.84