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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Another easy step: Drop account creation requirements and allow guest checkout.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. The overall on-time delivery rate was 91%.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

FLANNELS takes northern spirit into account and always prides itself on accessibility. In 2022, alongside the FLANNELS launch, two new products are in the works, due to launch in coming months. The brand went on to have a further sell out moment with beauty e-tailer feelunique, leading to a Year 1 valuation in excess of £3 million.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?

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Jason & Scot Show Episode 294 – Amazon Q2 2022 Earnings

Retail Geek

Episode 294 is a recap of Amazon’s earnings for Q2 2022. Episode 294 is a breakdown of Amazon’s Q2 2022 earnings. Episode 294 of the Jason & Scot show was recorded on Sunday July 31, 2022. Transcript. They may say let’s 2% how could that really make that big a difference well. [28:18]

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

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Retail Media: Everything You Need to Know

Retail TouchPoints

In 2022, global retail media revenue reached $101 billion, according to GroupM. alone in 2023, Insider Intelligence projects that retail media spending will reach $45 billion. For example, Macy’s RMN hit the market in 2020 and was able to generate $105 million in revenue by the next year, 2021. In the U.S.