Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 359

Consumer Marketing Promotions Management 359

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. In 2022, global retail media revenue reached $101 billion, according to GroupM. shoppers) and a direct connection to the actual end transaction.

Advertising 279

Advertising Marketing Social Commerce Consumer 279

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). trillion in 2022. Following data from SCORE research prove the point: Small retailers account for 98.6% These occupations account for 6.3% 62% of businesses believe that social commerce has helped them improve customer communication.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138