How Temu and Shein drive up Black Friday marketing costs for US retailers
Inside Retail
NOVEMBER 27, 2024
The cost per click for “Walmart clothes” increased by 16 times from August 2022 to August 2024. ” Paid search ads can drive anywhere from 15 per cent to 30 per cent or more of a retailer’s online sales, and account for as much as half of the marketing budget, Lautier said.
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