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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career. What have you observed?

Boutique 264
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Deep dive: What social commerce looks like around the world

Inside Retail

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. There are a number of ways shoppers can buy on social media.

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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. This is obviously a lab,” McGahan said about the store.

Marketing 246
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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

Our 2021 Holiday Consumer Sentiment Survey reveals that 63% of shoppers are concerned about in-store shopping, a 36-point increase from the summer survey, and nearly the same as the 2020 holiday season when 65% said they were concerned. Do you foresee one taking precedence over the other during the holiday season?

Consumer 256
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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

Amazon ’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020 , it was only a matter of time before Target entered the mix. Target ’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion.

Consumer 237
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

For example, at Decorilla we often tag a vendor’s account directly to offer our customers a 30% discount using our promo codes. Dozens of furniture retailers are on TikTok, but the latest trend is that influencers are talking about brands, and consumers are tagging them, without brands even being on the platform or having an account.

Consumer 246
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The Future of Retail: BOPIS 2.0 and RFID Technology

Retail TouchPoints

2020 has been an exceptionally turbulent year for all, with 2021 somewhat following suit. Even when steps were taken to reopen retail, it was with a vastly different outlook and a dramatically different model from what was needed before the 2020 pandemic hit. The Future of RFID and Retail. What to Expect in 2021.