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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162
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Will soaring shipping costs make Australian manufacturing more attractive?

Inside Retail

The cost of shipping around the world has skyrocketed. Until now most retailers have absorbed the costs, but with no end in sight to the shipping crisis, it’s possible the price of goods for consumers is going to rise. What caused shipping costs to surge? Soaring shipping costs increase the landed cost per unit of goods.

Shipping 246
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Customers Care About Sustainability, so Show them how Ecommerce Delivers

Retail TouchPoints

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon emissions, climate change and sustainability.

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UPS Forecasts 23% Increase in Returns Compared to Peak 2020 Period

Retail TouchPoints

The pandemic has made consumers more open to alternative return options. Prior to the COVID outbreak, two-thirds of shoppers preferred store returns, and only one-third scheduled returns with a shipping company, according to data from Optoro.

Returns 221
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

Consumer 311
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The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

Retail TouchPoints

On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. A starting point in approaching retailing in the time of coronavirus is to understand that it’s currently a tale of two consumers.

Consumer 163
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Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Retail TouchPoints

Retailers and consumers alike are bracing for a holiday season much like the last — masks look set to remain a top stocking-stuffer; “supply chain” has a become a daily topic in mainstream media; and parents are gearing up for tears with the top toys of the year already predicted to go out of stock.

Marketing 284