Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season
Retail TouchPoints
DECEMBER 7, 2020
Black Friday Weekend vs. Spring 2020. The worst of the pandemic — the very bottom of the retail traffic journey — occurred the week of April 12, 2020, when year-over-year traffic was down 83%. That means seven out of the nine days were within range of the pre-Black Friday 2020 trend. But first, a little recent history.
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