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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

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Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

Retail TouchPoints

Black Friday Weekend vs. Spring 2020. The worst of the pandemic — the very bottom of the retail traffic journey — occurred the week of April 12, 2020, when year-over-year traffic was down 83%. 27) dropped considerably in comparison to last year. But first, a little recent history. 26) and Black Friday (Nov. 28) and Sunday (Nov.

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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. Meanwhile, more than three in four (78%) consumers say they’ve had an inconvenient online returns experience recently, per Pitney Bowes latest BOXpoll survey. consumers love the USPS.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

trillion in 2020, while U.S. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec.

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Customers Care About Sustainability, so Show them how Ecommerce Delivers

Retail TouchPoints

For example, most consumers today are concerned about carbon emissions, climate change and sustainability. Increasingly, consumers are choosing to do business with retailers and brands with values that align with theirs. In 2020, 62% of consumers had made that kind of switch.

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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

Preliminary holiday 2020 results have proven unsurprising so far: analysts expect modest year-over-year growth fueled by a massive increase in ecommerce activity across a longer-than-usual season. 24, 2020), or 2.4% However, the larger story of holiday 2020 is still being written. 11 through Dec. during the traditional Nov.