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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. That’s a drop in the bucket compared to Amazon’s 1.7

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Amazon shares tumble after weak Christmas trading outlook

Inside Retail

Amazon on Thursday forecast a slowdown in sales growth for the holiday season, disappointing Wall Street and warning that inflation-wary consumers and businesses had less money to spend. Prior holiday quarter sales growth was 9 per cent in 2021 and 38 per cent in 2020. US consumer confidence did a U-turn in October.

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. Consumers spent $10.8 billion , a 15.1% increase over the same day last year. “At

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Walmart’s US eCommerce sales were up 79% in 2020 and were up 11.0% Consumers love shopping online but what they really want is control. The popularity of pickup services has challenged the notion of what consumers want from eCommerce.

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon launched Amazon Pharmacy in 2020 which offers online ordering and delivery of prescriptions. That’s one of the reasons why click and collect is so popular.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

The implementation of new systems to handle remote working and increased order volumes in 2020 has also made things easier this time around for online craft beer specialist Beer Cartel. “We Continuing to advertise despite the drop in consumer sentiment last year was “the best thing we ever did,” she said.

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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2020 to $10.3