Inside Retail

MAY 8, 2022

Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.

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Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

SEPTEMBER 29, 2022

The closing of the transaction was completed as Knix celebrated its 2 million customer milestone during a time when the intimates category is slated to reach $16.2 The retailer has also committed to featuring customers in its advertising campaigns. billion in the U.S.

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Apparel Finance Advertising Consumer 182

Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75 Focus on discovery.

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Advertising Fashion Consumer Shopping 246

Retail TouchPoints

MARCH 11, 2024

The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected. Dave Howard is a Senior B2B Growth Marketing Strategist for Intellias.

Consumer 241

Consumer Department Stores Merchandise Store Advertising 241

Inside Retail

MAY 3, 2021

Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. ” Thriving categories. . ” Thriving categories.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

OCTOBER 26, 2022

Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new entrants from gaining traction have all but disappeared.

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Advertising Consumer Marketing ATS 206

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

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Location Retail Marketing Marketing Accessories 130

Retail TouchPoints

MAY 18, 2023

Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks. The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams.

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Planning Accounting Wholesale Consumer 247

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. Developed with Enterprise Singapore and the Singapore Business Federation, the program is aimed at helping over 100 local MSMEs to access export to the US market by 2025.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. of Facebook’s 2020 revenue. It said the change would take place starting January 19, 2022.

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Planning Advertising Location Marketing 130

Retail TouchPoints

FEBRUARY 4, 2021

On the surface, 2020 wasn’t a great year for globalization. For example, international online sales conducted through cross-border ecommerce solution eShopWorld (ESW) increased 82% year-over-year in 2020. When the pandemic first emerged on the global stage in March 2020, initial uncertainty caused a dip in international online sales.

Merchant Services 273

Merchant Services Beauty and Health Consumer Returns 273

Inside Retail

APRIL 16, 2024

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. billion in 2027.

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Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

OCTOBER 21, 2021

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts.

Merchant Services 295

Merchant Services Advertising Shopping Drop-Shipping 295

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Advertising Marketing Supermarket Consumer 130

Inside Retail

OCTOBER 12, 2022

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Not all doom and gloom.

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ATS Payment Services Beauty and Health Operating Expenses 246

Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

Advertising 130

Advertising Marketing Beauty and Health Consumer 130

Retail TouchPoints

FEBRUARY 16, 2021

Players in grocery retail need to understand how to blend all of the digital experiences they are already investing in (social, influencer, content marketing, etc.) Smart marketers must invest first in their key channels and then trust partners that can insert a compelling commerce experience channel by channel.

Advertising 299

Advertising Checkout Consumer Marketing 299

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. But Q3 2020 will look much different. The good news is that many digital retail marketers are successfully operating with agility. This rings especially true for category landing pages with text ads.

Marketing 193

Marketing Beauty and Health Sporting Goods Advertising 193

Indigo 9 Digital

FEBRUARY 13, 2023

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. These categories spanned the gamut from barstools to birdhouses. Wayfair uses advertising to buy growth. Wayfair’s margins were 27.5%

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Inside Retail

SEPTEMBER 5, 2021

The move was spurred on by Modibodi’s recent launch into the baby category , through which the brand discovered a noticeable lack of authentic images of motherhood for its campaign. In 2020 the brand established a Facebook group to support that community to connect with each other and share their personal insights and experiences.

Beauty and Health 246

Beauty and Health Advertising Marketing Promotions 246

Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Consumers are ahead of brands.

Social Commerce 264

Social Commerce Beauty and Health Merchant Services Fulfillment 264

Inside Retail

SEPTEMBER 5, 2021

The move was spurred on by Modibodi’s recent launch into the baby category , through which the brand discovered a noticeable lack of authentic images of motherhood for its campaign. In 2020 the brand established a Facebook group to support that community to connect with each other and share their personal insights and experiences.

Beauty and Health 243

Beauty and Health Advertising Marketing Promotions 243

Retail Adventures

OCTOBER 22, 2020

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Increase your advertising and marketing efforts. Both of these retailers offer good plans.

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Markdowns Advertising Planning Cross Merchandising 98

Indigo 9 Digital

NOVEMBER 16, 2023

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

AUGUST 24, 2021

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? 2020’s weekend saw okay results , but in all, the season’s sales spikes ebbed and flowed in unconventional ways. What we can expect, and how it will deviate from the “usual.”.

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Shopping Planning Marketing Advertising 263

Retail TouchPoints

JULY 1, 2021

The marijuana industry is currently under strict and complicated regulations regarding how and where it can advertise. Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. This also varies from state to state.

Customer Retention 179

Customer Retention Advertising Consumer Marketing 179

Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. billion ($1.2

Beauty and Health 130

Beauty and Health Payment Services Advertising Shipping 130

Retail TouchPoints

MAY 25, 2021

Between tax refunds and stimulus checks, many shoppers have found themselves with some disposable income they are looking to spend, especially after a year like 2020. Shopping holidays will be bigger than ever, driven by longer deals, deeper discounts and increased category breadth in the promotional space. Dreaming of travel.

Consumer 298

Consumer Advertising Shopping Promotions 298

Retail TouchPoints

FEBRUARY 7, 2023

While these segments lack some of the strong supplier relationships that exist in grocery, based on our observations and experience, we expect them to benefit substantially from on-site, off-site, and endemic/non-endemic advertising. It seems retailers are finally upgrading their marketing technology stacks with this technology.

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Grocer Apparel Department Stores Point of Sale 249

Retail TouchPoints

MARCH 3, 2022

By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020. How can I break down this expanding market and all its key players? The delivery and last-mile vendor markets are growing rapidly.

Advertising 233

Advertising Marketing Grocer Customer Experience 233

Inside Retail

FEBRUARY 2, 2023

While striking an optimistic tone on sales of services and iPhones, CEO Tim Cook said an uncertain economy is expected to hurt categories like gaming and digital advertising. Sales from each product category dropped, except for gains in services and iPads. That did not quite erase a 3.7 per cent gain during regular trade.

Accessories 130

Accessories Advertising Returns Marketing 130

Nvidia

JANUARY 18, 2022

The market for recommenders is expected to reach $15.13 billion in 2020, according to Mordor Intelligence. The largest and fastest growing segment of the market for recommender engines is in the Asia Pacific region, according to the research firm. digital advertising is expected to reach $191.1 billion in 2021, up 25.5

Merchant Services 113

Merchant Services Payment Services Advertising Marketing 113

Inside Retail

SEPTEMBER 9, 2021

Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020. Digital technology provides an opportunity to merge these two areas of advertising into fully measurable “through-the-line” activity, with huge financial benefits. How to get started.

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Promotions Advertising Management Checkout 239

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. National pride shows itself in the cosmetics market.

Marketing 130

Marketing Consumer Advertising ATS 130

Retail TouchPoints

MAY 16, 2022

The retailer was rewarded with double-digit sales growth in 2020 and again in 2021. So it was somewhat dismaying when, about a year ago, Target found that its customers (who the retailer terms “guests”) were still unsure whether Target really loved the grocery category. Loyalty Program Yields Rich Customer Data. “We

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Promotions Advertising Fulfillment Shopping 233

Retail Geek

FEBRUARY 3, 2021

Episode 253 is a breakdown of Amazon’s Q4 2020 earnings report. Amazon reported in Q4 2020 earnings on Tuesday Feb 2. We deep dive into the Q4 and full year 2020 results. Other income (which is largely ad sales) was up 66% representing $21.477B of revenue in 2020, well above expectations. Amazon Earnings.

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Fulfillment Advertising ATS Grocer 75