Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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Advertising Sporting Goods Promotions Consumer 146

Retail TouchPoints

MARCH 3, 2021

Online grocery boomed last year, becoming one of the fastest-growing ecommerce segments, according to Barrons : online grocery sales grew 60% YoY in 2020. Instacart was a key player in this rapid evolution, adding more than 200 new retailers in 2020 including Walmart , 7-Eleven and Family Dollar.

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Beauty and Health Finance Advertising Management 149

Retail TouchPoints

MARCH 4, 2021

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features.

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Shopping Advertising Social Commerce ATS 318

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Facebook Becomes a Shopping Destination, Giving Ad Spend a Boost. and ROAS rising 29% year-over-year.

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Retail TouchPoints

OCTOBER 16, 2020

A one-of-a-kind year has led to a one-of-a-kind Prime Day, as economic and political pressures created a new slew of challenges for the shopping holiday. Prime Day 2020 will likely prove to be a success, according to Rachel Dalton, Director of Ecommerce and Omnichannel Insights at Kantar. billion in third-party sales and $1.4

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Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Yahoo Shops is unique in that it is part of the larger Verizon digital media ecosystem.

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Merchant Services Advertising Payment Services Shopping 348

Retail TouchPoints

JANUARY 12, 2021

This unprecedented retail apocalypse has also required physical retailers to rethink and prepare for a post-COVID era where in-store shopping will never be the same. The pandemic also put the survival of shopping malls — the aggregation of physical retailers — on the line. Post-COVID: Shopping = Buying + Experience.

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Shopping Merchant Services Advertising Customer Experience 248

Retail TouchPoints

JULY 23, 2020

Facebook recently announced the launch of Facebook Shops. Facebook Shops is offering businesses the chance to tap into a community of 2.6 Facebook Shops is offering businesses the chance to tap into a community of 2.6 Facebook Shops also presents a remarkable opportunity for advertisers. The potential is enormous.

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Social Commerce Shopping Advertising Marketing 216

Rangeme

SEPTEMBER 28, 2021

These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Let’s see how the rise in social shopping shapes how brands reach always-on shoppers. Online shopping gets social. billion in 2020 and $19.42

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Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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Checkout Advertising Finance Consumer 251

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

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Fashion Apparel Advertising Supermarket 255

Inside Retail

NOVEMBER 29, 2021

Online grocery shopping has become routine in many countries, but in the future you should expect every kind of purchase to become faster and even more convenient. The idea was to make online shopping more of a social, interactive experience. Celebrities advertising products for sale is a tried and tested marketing tool for big brands.

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Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

MARCH 11, 2021

The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation.

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Shopping Outdoor Fulfillment Returns 245

Retail TouchPoints

FEBRUARY 16, 2023

CoStar Group, a commercial real estate firm, estimates there were a record-breaking 12,200 brick-and-mortar store closures in 2020 as a result of the pandemic. As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online.

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Payment Services Shopping Checkout Customer Experience 224

Retail TouchPoints

AUGUST 18, 2021

The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. compared to 2020. growth experienced in Q2 2020. compared to Q. on top of 10.9%

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Grocer Advertising Fulfillment Shopping 278

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

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Merchant Services Advertising Shopping Drop-Shipping 294

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo.

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Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. What will it take to make this year a successful holiday shopping season in the most unorthodox of times? Will the market bounce back?

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Shopping Planning Marketing Advertising 263

Retail TouchPoints

MARCH 24, 2021

billion on CBD products in 2020, with that number projected to increase to $26.4 These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products.

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Consumer Advertising Marketing Accounting 316

Retail TouchPoints

JULY 23, 2021

We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . retailers in 2020, up 44.0% Considering this, the online fashion shopping experience needs to be close to if not better than its offline counterpart. billion in 2019.”.

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Fashion Advertising Shopping Consumer 263

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

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Department Stores Accessories Apparel Advertising 270

Retail TouchPoints

JULY 12, 2021

Our core goal when we originally launched with our pilot on Amazon, was to reach customers who are increasingly gravitating toward shopping online,” he said in an interview with Retail TouchPoints. 2020 and the pandemic proved to be a critical turning point for Party City, both in its marketplaces journey and for the business as a whole.

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ATS Advertising Consumer Accounting 294

Retail TouchPoints

JULY 8, 2021

Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

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Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. in revenue in 2020 and is expected to reach approximately $3.37 trillion by 2028.

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Advertising Social Commerce Promotions Outdoor 238

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 245

Merchant Services Finance Advertising Marketing 245

Inside Retail

JANUARY 28, 2024

No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020. The move to include furniture in its portfolio of products is designed to help solidify Banana Republic in this space.

Fashion 263

Fashion Apparel Accessories Advertising 263

Inside Retail

APRIL 22, 2021

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling. Fulfilment of the future.

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Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JUNE 15, 2022

The store is slated for the Jingjiang Impression City shopping center in Taizhou, a city located near Shanghai. Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. Forever 21 first entered China in 2008 but left the country a year later.

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Fast Fashion Advertising Fashion Location 227

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

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Payment Services Social Commerce Consumer Advertising 220

Retail TouchPoints

FEBRUARY 25, 2022

In March 2020, b8ta furloughed approximately 250 retail associates and laid off nearly half its corporate employees due to store closures. in 2020 over 2019 — and b8ta’s collection of high-end electronics made its shops a target for thieves. Thanks for everything.”. The company’s decline likely began when b8ta’s U.S.

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Shopping Advertising Promotions Location 291

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. What makes this latest iteration different from the past versions (i.e.

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Shopping Social Commerce Promotions Department Stores 161

Retail TouchPoints

MARCH 11, 2022

This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . Twitter Lets Merchants Create In-App ‘Shops’. Twitter Shops is available now to select merchants and managed partners in the U.S.

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Social Commerce Merchant Services Advertising Shopping 267

Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. billion in sales in the first nine months of 2020, a 32 per cent increase on the prior corresponding period, thanks to the impact of Covid-19.

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Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online.

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Advertising Promotions Consumer Customer Experience 249

Inside Retail

JUNE 16, 2021

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. Leverage video advertising to stand out from the crowd.

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Advertising Shipping Consumer Shopping 236

Retail TouchPoints

MARCH 11, 2024

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected.

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Consumer Department Stores Merchandise Store Advertising 239

Store Growers

DECEMBER 22, 2020

Last Updated on December 22, 2020. But before we do that, it’s time to take a break and look back at 2020. In this overview, I want to give you a taste of what we’ve been up to in 2020. Top Google Ads Articles 2020. Let’s start with the top 10 articles we published during 2020.

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Advertising Shopping Shipping Accounting 41