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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. consumers have tuned into a livestreaming event.

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Sustainable athleisure is big business, but rising costs pose a challenge

Inside Retail

Covid further accelerated this shift, with Fashion Genome, an intelligent data platform created by True Fit, finding that athleisure sales jumped over 84 per cent between March and December of 2020. billion in 2020 and is expected to reach US$117.4 billion by 2027, reflecting a compound annual growth rate of 5 per cent.

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Preparing for the future of online retail

Inside Retail

billion online in 2020, and many sellers experienced substantial growth in key categories, such as home goods, health and beauty. In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . These and other trends are pushing many retailers to innovate on the fulfilment front.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Since early 2020, like everyone, I’ve been online a lot more. Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. For the year to June 2021, consumer retail spending grew by 9.1 Yes, you read that right.

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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. Those doubts were born out as Sephora was unable to gain traction in the highly competitive beauty retail market of South Korea, after years of heightening losses.

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How to Forecast Demand in Retail (2020)

Retalon

In order to understand how to take full advantage of this new technology, we will first explain what demand forecasting actually is, the most common methods of demand forecasting in retail, key constraints that need to be accounted for, and modern examples of accurate demand forecasting. What is Demand Forecasting?