article thumbnail

Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

article thumbnail

Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Wone, who joined Vestiaire Collective in March 2020, said the ban underlines Vestiaire Collective’s founding mission – to drive collective change towards a circular fashion economy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.

article thumbnail

Bridging The Gap Between The Now And New Normal

Retail TouchPoints

Customer data from the Qubit personalization platform tells the story of how consumer behavior has changed just since mid-March 2020: General Retail (Home & Garden) is seeing a steady surge, but conversions aren’t in line: With most of us staying inside more, consumers are spending more time on DIY projects around the house.

article thumbnail

How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

This year saw the proposal of the Fashion Sustainability and Social Accountability Act. Particularly for those operating in fast fashion, where the negative environmental and social impact of unsustainable practices is increasingly under public and media scrutiny. A Starting Point. Action-based authenticity.

article thumbnail

H&M to Shutter 250 Stores in 2021

Retail TouchPoints

Fast-fashion retailer H& M announced plans to close approximately 250 stores next year as it seeks to step up the pace of its transformation via digital investments, store portfolio optimization and increasingly integrated channels. Sales for September 2020 decreased 5%.

article thumbnail

Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.