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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Wone, who joined Vestiaire Collective in March 2020, said the ban underlines Vestiaire Collective’s founding mission – to drive collective change towards a circular fashion economy.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. A Starting Point.

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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. Consumer backlash.

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Bridging The Gap Between The Now And New Normal

Retail TouchPoints

As consumer behavior changes due to rules that dictate “shelter in place” and social distancing, retailers can adapt and meet customers where they are right now: most likely, at home. Revenues have increased significantly year-over-year (YOY) and this trend has accelerated over the period from mid-March to mid-April 2020 (+44.6%

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Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

Retail TouchPoints

This has significant implications for the retail and consumer packaged goods (CPG) industry across the product value chain. The pandemic has fundamentally reshaped the relationship consumers have with sustainability, from shopping and investing to employer preferences. Failure to act can significantly impact a company’s bottom line.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. billion (US$10 billion) in 2020.