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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

Consumer 311
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Consumer 260
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The Merchant’s Prep Guide to 2020 Holiday Delivery Fraud

Retail TouchPoints

To understand the threat landscape for the upcoming 2020 holiday season, it is important to understand the creative ways criminals target the convenient ecommerce features that were designed to benefit customers during the pandemic. Merchants love it because it bolsters sales, avoids shipping and helps move inventory out of stores.

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Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

Retail TouchPoints

Black Friday Weekend vs. Spring 2020. The worst of the pandemic — the very bottom of the retail traffic journey — occurred the week of April 12, 2020, when year-over-year traffic was down 83%. That means seven out of the nine days were within range of the pre-Black Friday 2020 trend. But first, a little recent history.

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6 Retail Shipping Trends to Watch in 2020

Retail Next

Shoppers want their orders the next day, with free shipping whenever possible. The rise of e-commerce has encouraged businesses to rethink how they communicate with consumers and manage their supply chains. The rise of e-commerce has encouraged businesses to rethink how they communicate with consumers and manage their supply chains.

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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. Combine that with concerns about shipping delays for those products that are in stock and it should come as no big surprise that gift cards are looking pretty good to shoppers this year.

Shopping 293