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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. January 2021. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. July 14, 2021. August 10, 2021. billion in 2020 and $19.42 Retail Dive. July 29, 2021.

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Roundup Of The Top 2021 Retail & CPG Trends

Rangeme

As the year winds down, it’s time to review 2021’s retail predictions —and the surprises that popped up along the way. This trend analysis can give U.S. and global consumer packaged goods (CPG) suppliers and retailers clarity on adapting to and satisfying consumers’ evolving needs. Overarching Retail Trends.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. Surely the retailer which many look to as the gold standard for direct-to-consumer brands has a profitable business after a decade in.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

Wayfair uses advertising to buy growth. In 2021 Wayfair spent $1.4 billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. But since then Wayfair has slipped back into the red, losing $131 million in 2021. billion in sales.

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Uber Eats’ Strategy, 6 Things to Consider

Indigo 9 Digital

If you hadn’t used a food delivery app before 2020 you might have found yourself leaning into food delivery even more than you thought you would over the past two years. In the fourth quarter of 2021 Uber’s mobility (rides) business brought in revenues of $2.3 billion while its delivery business (Eats) brought in $2.4 Grocery delivery.