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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. Since 2018 in the U.S.,

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

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Walgreens Launches Personalization-Driven Advertising Group

Retail TouchPoints

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

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Facebook Shops And The Rise Of Social Commerce

Retail TouchPoints

Facebook recently announced the launch of Facebook Shops. Facebook Shops is offering businesses the chance to tap into a community of 2.6 Facebook Shops is offering businesses the chance to tap into a community of 2.6 Facebook Shops also presents a remarkable opportunity for advertisers. from 2019.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront. By introducing Caper Carts and FoodStorm, we’re allowing customers to access what they love most about shopping online and bringing those elements into our stores.

Grocer 259
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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.