Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Retail TouchPoints

APRIL 25, 2023

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. featured Influencer duo XinShiDanDan , a tactical choice based on their massive following in China. Livestream shopping has proven a tough nut to crack in the West.

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Retail Geek

JULY 9, 2021

Multi-sided market place and so it’s a little easier to make money but still the best way to make money is with that ad Network and. I feel like more than half my life right now is retail media networks so they are super trendy and the dirty secret is most of them. Social commerce and the the sleeper is.

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