Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Marketing Promotions Consumer Accounting 130

Retail TouchPoints

APRIL 25, 2023

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. The company also now views livestreaming less as a social media tactic and more as an extension of its email and SMS marketing efforts. “We

Shopping 201

Shopping Fashion Marketing Consumer 201

Inside Retail

JANUARY 9, 2022

The latest round of price hikes will mark the brand’s fourth adjustment since 2019. Data compiled by the Jefferies Group showed prices for Chanel’s small classic flap bag had jumped by 60 per cent, to US$8,200 (A$11,400), in the US market. The price of a Chanel bag reflects not only a sense of exclusivity but also our values.”

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Boutique Marketing Finance Accounting 130

Store Growers

JUNE 24, 2023

If this often happens, your account can become suspended. To fix this issue, simply add general rules to your account. To take care of this error, simply add the data by logging in to your Google Merchant Center account. To fix this occurring error, log in to your Google Merchant Center account and click on “Tools and Settings.”

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Merchant Services Drop-Shipping Shipping Accounting 36