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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

Marketing 256
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4 Tips for Staying Ahead of Retail Competitors

Retail TouchPoints

As M+A activity continues, convenience retailers are experiencing increased pressure to maintain market share. decrease from 2019 primarily driven by the decrease in single-site operators. Strong economic growth is a key contributor to the consolidation trend, along with strong competition surrounding wallet share and profitability.

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5 Ways Retailers Can Use Video Marketing

Retail Next

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

Hyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. The ad highlights how easy it is to open a checking account with your institution. . The customer journey is essential to any company’s success.

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Can Japan’s Aeon become a global juggernaut?

Inside Retail

Currently, it has 33, with 22 of them in China, which account for about 75% of the operating revenue. Still, Vincom’s occupancy rate across its portfolio is a not-overly-impressive 83%, even though the company can rightly point to a miserable run with Vietnam’s extended draconian lockdowns as a major contributor to its vacancy problem.

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IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Inside Retail

Supermodel Halima Aden on the runway at The Iconic’s summer show in 2019. Retailers who make appropriate clothes, also need to know how to approach marketing effectively, so modest shoppers can find them quickly and easily without hours of rack sifting. Image: Supplied. Smashing stereotypes.

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Guest Post: The Shocking Percentage of Customers Who’d Leave Your Business Due to Bad Service – and What You Can Do About It

Hyken

In saturated markets, customer service is a key differentiator. Two-thirds of businesses now use their customer service as a unique selling point (USP) to help them stand out in the market, compared to 10% in 2010. For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com. No, that’s not a typo.