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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. When you consider the dramatic forces that have been reshaping the corporate landscape and marketing’s role within the larger organization, the increased volatility in the CMO position comes as little surprise.

Marketing 298
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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. From 10 to 100 stockists. We’re constantly bringing new styles and colours to the market.

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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s Merchandising the #BookTok Movement.

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Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview

Rangeme

For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) Market overview. Market size. May 5, 2016. 10 Statistics Canada. million people of color, accounting for 22% of the total population.

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How Sasseur’s outlet mall business is cooking – despite the heat

Inside Retail

per cent occupied), followed by the massive Hefei outlet mall in 2016 (NLA 144,583sqm, 341 tenants, 96.2 Gucci, Hugo Boss, Armani and many others are represented, but it is the mid-market brands that top sales. Domestic fashion accounts for 34.7 million strong, a number that has almost doubled since the end of 2019.

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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

Nike is an example of a high-profile retailer that decided to stop selling on Amazon in 2019. If you are struggling with whether to sell on Amazon or if you already sell on Amazon and are wondering if you should stay on the platform then consider these 10 factors to help inform if whether Amazon is the platform for you.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

By all accounts Oatly is an overnight success. Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Once Oatly’s creamy oat milk hit the shelves in America in 2016 it didn’t take too long for the product to take off.