Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

APRIL 20, 2021

They connect that data with a user’s online behavioral history to get a full picture of what that person typically shops for and how. McKinsey reported that “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5%-15%, and increase the efficiency of marketing spend by 10%-30%.”.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Retail TouchPoints

APRIL 2, 2021

Rather than focusing on an omnichannel or multichannel approach, ‘modern CRM’ favors a channel-less approach, which may involve merging the online experience with the offline one, creating ultra-personalized shopping experiences, or bringing gamification and geolocation into the fold. You avoid wasted spend and develop tailored content.

Customer Experience 165

Customer Experience Specialty Retailers Marketing Spend Management 165

Inside Retail

NOVEMBER 21, 2022

The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. TRA is currently working on a foresight project for a large retailer in Australia to help them understand the attitudes of a particular demographic and how they affect shopping behaviour.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Inside Retail

JUNE 14, 2022

Anything we can do to keep customers shopping with us for longer and get them shopping across more brands and more channels is enormously valuable for us, as it is for any business in a world where the cost of acquiring new customers keeps going up and up and up.”. That’s actually quite laborious for us to do today,” he said.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Indigo 9 Digital

JANUARY 17, 2023

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

Merchant Services 116

Merchant Services Payment Services Consumer Marketing 116

Indigo 9 Digital

NOVEMBER 16, 2023

With companies like Shopify it has never been easier to set up shop online. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% million on “refunds, returns, and discounts” in 2018. of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98