Behind Cotton On Group’s big investment in customer data
Inside Retail
JUNE 14, 2022
The platform is the next step in a journey that began with the 2018 launch of Cotton On Group’s customer loyalty program, Cotton On & Co Perks, which has enabled it to collect a wealth of data on approximately 8 million active customers. . Putting the customer loyalty program to work. Personalisation key to retaining customers.
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