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Behind Cotton On Group’s big investment in customer data

Inside Retail

The platform is the next step in a journey that began with the 2018 launch of Cotton On Group’s customer loyalty program, Cotton On & Co Perks, which has enabled it to collect a wealth of data on approximately 8 million active customers. . Putting the customer loyalty program to work. Personalisation key to retaining customers.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Shape the future you want.

Marketing 245
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. followed by former #1 Shein , now bumped down to the #2 position. (It

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Personalization in the Age of GDPR

Retail TouchPoints

However, with the developments over the last few years, from the 2016 Cambridge Analytica scandal to the 2018 General Data Protection Regulation (GDPR) to its North American counterparts the CCPA and PIPEDA, ‘old-school’ personalization based on PII is on its way out — and fast.

Consumer 262
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue.

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Can Superdry’s restructuring plan save the business?

Retail Gazette

Shares in the retailer have sunk by more than 80% over the past six months alone, giving the business a valuation of around £6m – a fraction of the £1.8bn valuation it had at its peak in 2018.

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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We