Indigo 9 Digital

NOVEMBER 16, 2023

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9%

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

JUNE 14, 2022

The platform is the next step in a journey that began with the 2018 launch of Cotton On Group’s customer loyalty program, Cotton On & Co Perks, which has enabled it to collect a wealth of data on approximately 8 million active customers. . Putting the customer loyalty program to work. Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. A focused, disciplined advertising approach.

Merchant Services 223

Merchant Services Drop-Shipping Shipping Payment Services 223

Retail TouchPoints

APRIL 20, 2021

However, with the developments over the last few years, from the 2016 Cambridge Analytica scandal to the 2018 General Data Protection Regulation (GDPR) to its North American counterparts the CCPA and PIPEDA, ‘old-school’ personalization based on PII is on its way out — and fast.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. Shape the future you want.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Geek

NOVEMBER 20, 2023

5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42] 10, 20, 50, 100, 250 locations now.

Dead-Stock 65

Dead-Stock Shopping Consumer Marketing 65

Store Growers

JANUARY 29, 2019

Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I I got this information from investor documents they used when selling the company early 2018). Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team.

Advertising 64

Advertising Marketing Shopping Promotions 64