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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. What began as static media has turned into something social, immersive, and interactive.

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Horlicks unveils latest campaign

A1 Retail

Iconic British brand Horlicks is set to launch ‘Love the taste’, which features an on-pack ‘money-back guarantee’ for consumers. The campaign is performing very well and Love the taste continues the conversation by layering the narrative and drawing in new consumers to the Horlicks brand.

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Creating buzz through limited edition releases

Retail Insider

Founded in 2018 by Ben Walgate, former chief executive of Gusbourne, it is an organic operation producing natural wine using biodynamic practices with 25 acres of planted vines on 70 acres of woodland that includes a working farm. Within hospitality we’ve seen the likes of the Restaurant Kits start-up benefiting from this dynamic.

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Analysis: Competition and compassion in sports sponsorship

Inside Retail

During a final of a football match, a brand can gain up to 17 hours of brand exposure, according to GumGum, a media technology company that specialises in artificial intelligence and computer recognition. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.

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Jason & Scot Show Episode 309 Instacart IPO Filing

Retail Geek

there’s 330 million consumers or I guess population so they use that and this is kind of one of those hints I was talking about the basically said hey we’re. What is if you look at the average US consumer and you probably look at the. 27:08] A pretty robust business that the aggregate amount of.

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Jason & Scot Show Episode 270 – Microservice based commerce platforms with Kelly Goetsch

Retail Geek

Almost like building blocks spread they’re not wanting to buy a website in a box instead what they’re doing is they’re consuming pieces of us incrementally and they’ll start by using us for product catalog and then they’ll chip away at their monolith. Any configuration you want.