Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. TikTok allegedly has goals of pulling in as much as US$17.5

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

APRIL 20, 2021

And on Facebook and Instagram, we expect our feeds to favor our closest friends and the influencers we like most. In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels.

Consumer 262

Consumer Marketing Spend Advertising Location 262

Wiser

NOVEMBER 3, 2020

One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?

Marketing 78

Marketing Kiosk Point of Sale Advertising 78

Retail Geek

SEPTEMBER 3, 2021

8:26] You know you like if you look at 2018 you said hey they sold 270 million and they lost 22 million on it in 2019 they sold 370 million and they broke even. Net positive ebit has but they basically have had a net loss every year except 2019 when they broke even. So what’s a little worrisome about that is. [8:26]

Advertising 97

Advertising Consumer ATS Marketing 97