Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

OCTOBER 4, 2022

The wonders of cookies have been leaning toward the side of consumers so far. Server-side tagging is at your disposal to help you do just that. Done right, implementing server-side tagging will put data autonomy back in your hands and prevent ad blockers and other filtering extensions from rendering part of the dataset useless.

Advertising 264

Advertising Drop-Shipping Marketing Shipping 264

Retail TouchPoints

APRIL 20, 2021

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. This relatively sudden and sweeping shift in favor of consumer privacy, while warranted, also creates business challenges. Radical Transparency.

Consumer 262

Consumer Marketing Spend Advertising Location 262

Independent Retailer

AUGUST 15, 2022

According to CXL, 96 percent of consumers watch an explainer video to learn about a product. You can present the video by: Presenting customer testimonials and reviews Creating competitive and innovative advertisements for your product or service Making tutorials to guide your customers through the product or service.

Marketing 74

Marketing Advertising Promotions Wholesale 74

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike. Each has their own sub-brand under Nike Inc.,and His new deal with the Japanese retailer is worth a reported US$300 million ($414.5

Apparel 130

Apparel Accessories Advertising Returns 130

Wiser

NOVEMBER 3, 2020

Point-of-purchase marketing, sometimes referred to as point-of-sale marketing, is the practice of placing marketing material next to the products it is advertising. While point-of-purchase marketing is often done where customers check out, POP displays should be placed anywhere that consumers are making purchasing decisions.

Marketing 78

Marketing Kiosk Point of Sale Advertising 78

Store Growers

JANUARY 29, 2019

Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online. Lower prices vs offline. 100-night trial.

Advertising 64

Advertising Marketing Shopping Promotions 64