category class-action 
Indigo 9 Digital
FEBRUARY 28, 2023
Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.
Indigo 9 Digital
MARCH 17, 2022
Sometimes the best action is the one most people aren’t taking. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads.
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Indigo 9 Digital
MARCH 11, 2022
Instead why not offer a class where you teach your customers how to use a product you would like them to buy. From skin care classes, to brow shaping classes to contouring classes Sephora offers classes for everyone. If you are a clothing retailer you could offer personal styling classes.
Retail Adventures
OCTOBER 22, 2020
Even though Amazon kicked off Holiday 2020 in mid-October and Walmart and Target followed suit, Black Friday is still important to consumers. It just makes sense to have a plan of action. Increase your advertising and marketing efforts. It can be a special advertisement, gift ideas or even POP materials from a vendor.
Retail Geek
AUGUST 29, 2023
That works those cohorts stick and then they can work on the economics because that’s gonna bring more advertisers per order because the more average more orders and more. GTV is going to bring more cpgs in that want to advertise against that then you could argue accelerating Revenue growth accelerating profitable unit economics.
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