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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Long-time CEO Michael Jeffries was ousted from A&F at the end of 2014, and was eventually succeeded by Fran Horowitz in 2017.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. Don’t try to appeal to everyone — know who your target market is, and speak directly to them about the things that you know they’re interested in or curious about. If you don’t know what that is, ask them.”.

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From China exit to Malaysian milestones: the M&S Journey in APAC

Inside Retail

Not only did M&S fail to adapt the fit of its clothing range to local consumers, it failed to win over the hearts and minds of the target market. In a market as vast and competitive as China, it is vital for brands to make a genuine connection.

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Döner Shack named best fast-casual franchise in the UK

A1 Retail

The EF100, established in 2017 in association with HSBC, is the franchising list to watch. Thanks to our robust operational systems, authentic recipes, innovative and targeted marketing strategies, strong financial model and a long-term growth strategy, we have continued to develop and support our brand,” said Sanjeev. “As

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Singh also noted that Sugar’s target market likes to experiment and explore products from different brands to evaluate the best suited ones for their needs and requirements. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

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How female founders aim to change the capital-raising game

Inside Retail

From Spanx’s Sara Blakely to Glossier’s Emily Weiss, some of the most successful female founders in retail today struggled to raise funds in their early days because the majority-male panels they were pitching simply didn’t ‘get’ their business or target markets. It’s a sadly common story.