article thumbnail

Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing.

article thumbnail

Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Buy One, Get One Can Improve Your Sales

Wiser

With a target audience, you can decide what items to exhibit in your BOGO promotion efficiently. For example, if you’re trying to promote backpacks, the target audience for your promotion would generally be students, meaning you would try to advertise on platforms that students frequent. Advertise on Multiple Channels.

article thumbnail

IoT Will Transform the Retail Industry: Here’s How

Retail Next

As per a report from Global Market Insights , IoT in the retail segment is expected to grow 21 percent from 2017 to 2024. Some formats of digital signage use AI algorithms to analyze a shopper walking in and then predict his/her requirements and subsequently display advertisements that are apt for the shopper.

article thumbnail

Starting An Online Store From Scratch: Month 4 Update

Store Growers

But thanks to the tiny systems I’ve set up, marketing continued to improve. I’ve also had a first breakthrough with my advertising campaigns, so things are looking great for 2018. With that said, it’s time to dig in to exactly what I’ve done during December 2017. New email subscribers: 2. Website tweaks.