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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Singh added that with an increase in internet connectivity and accessibility across the country to the digital space, brands now have an opportunity to access an untapped market and build a loyal consumer base. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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Finding a Balance Between Free Shipping and Discounts

Wiser

Target, for instance, is running a free shipping promotion that started on November 1 st and will run through the entire holiday shopping season. And in mid 2017, they lowered it even further to $25. A full 88 percent cited free shipping, while 74 percent opted for discounts and promotions. Closing Thoughts .

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IoT Will Transform the Retail Industry: Here’s How

Retail Next

As per a report from Global Market Insights , IoT in the retail segment is expected to grow 21 percent from 2017 to 2024. According to a report by Verizon.com , 77 percent of retailers in the market expect IoT and its applications to improve their customer experience. It can also offer information on promotions and inventory.

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Starting An Online Store From Scratch: Month 4 Update

Store Growers

With that said, it’s time to dig in to exactly what I’ve done during December 2017. And like every month, I’ve divided this article up into the following areas: Marketing , Financials , Merchandise , Effort & Psychology. Offline promotion. Next it’s good to see some referral traffic come in.