Wiser

SEPTEMBER 28, 2017

The post The 2017 Omnichannel Holiday Strategy Advantage appeared first on Wiser Retail Strategies. The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together.

Shipping 151

Shipping Boutique Returns Checkout 151

Wiser

NOVEMBER 20, 2017

With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. Let’s discuss the history and how we arrived at the current iteration: Black Friday 2017. . What it Means for Black Friday 2017 . Black Friday 2017 is projected to be the biggest spending day of this year’s holiday season. The post How Retail Arrived at Black Friday 2017 appeared first on Wiser Retail Strategies.

ATS 61

ATS Outdoor Checkout Accounting 61

Wiser

SEPTEMBER 21, 2017

The 2017 holiday retail season is getting closer and retailers need to be prepared to address the changing holiday shoppers’ needs. . For the 2017 holiday retail season, eMarketer expects overall retail growth to slow down to two percent, while eCommerce sales are expected to increase 15.8 If retailers walk into the 2017 holiday retail season prepared with a winning strategy, they have the opportunity to outperform competitors and acquire new customers.

Promotions 60

Promotions Shopping Retail Trends 60

Store Growers

OCTOBER 5, 2017

The post Sprout Update: September 2017 appeared first on Store Growers. Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks. And even those very modest promotional efforts resulted in the first sale coming in.

Accounting 43

Accounting Promotions Shipping Planning 43

Wiser

AUGUST 29, 2017

Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 Target seems to also follow the same trend for both 2016 and 2017. In 2017, Walmart had a new approach: offering a 25 percent discount on back-to-school products through mid-July and steadily increasing their discounts towards the end of the season, peaking at a 35 percent discount on back-to-school products. 2017 Average Percent Discounted. 2017 Promotional Mentions .

Promotions 62

Promotions Shipping Shopping ATS 62

Store Growers

NOVEMBER 2, 2017

About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. As with every update in this Sprout Series ,I’ll show you what exactly I’ve been doing: Traffic , Financials , Merchandise , Effort & Psychology.

ATS 40

ATS 40

Wiser

SEPTEMBER 6, 2017

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

Promotions 125

Promotions Shipping Accounting Marketing 125

Wiser

OCTOBER 20, 2017

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .

Planning 122

Planning Checkout Marketing Target Market 122

Wiser

AUGUST 31, 2017

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

Advertising 121

Advertising Target Market Promotions Consumer 121

Retail Technology Review

MARCH 28, 2017

the performance marketing technology company, has announced the top online retail searches conducted in the UK in 2017 as revealed at Criteo's Ecommerce Media Forum Criteo S.A.,

Marketing 34

Marketing ATS 34

Retail Technology Review

OCTOBER 24, 2017

2Checkout (formerly Avangate) has released its H1 2017 benchmark report on Digital Commerce Trends in Software & Online Services Sales, showing that subscription-based software solutions, downloadable or as a service, maintain a strong upward trend

31

31

Retail Technology Review

JULY 25, 2017

By Sangeetha Narasimhan, Marketing Manager, UK at Ingenico ePayments. In Europe, Black Friday is a big deal. We've witnessed first-hand this American-born phenomenon spread first across the Atlantic and then move online

Management 42

Management Marketing ATS 42

Retail Technology Review

JULY 25, 2017

The global automotive aftermarket is rapidly evolving. While technological enablers in eRetailing, telematics, and service aggregation will facilitate the evolution of traditional business models and transform the market into a digital and connected ecosystem, multiple opportunities exist in parts and service retailing due to steady growth in worldwide vehicles in operation (VIO

Marketing 39

Marketing 39

Wiser

DECEMBER 27, 2017

This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? How can you maintain a market value for your products when it feels like everyone is just in a race to the bottom?

Advertising 75

Advertising Marketing Promotions Consumer 75

Retail Technology Review

JULY 11, 2017

By Tobias Dreyschultze, Senior Performance Engineer at digital performance intelligence company Catchpoint Systems

ATS 37

ATS 37

Wiser

JULY 27, 2017

Homepages on Prime Day 2017. A side-by-side comparison of Amazon’s and Walmart’s homepages on July 11th (2017’s Prime Day) is revealing. Promotional Mentions Over Time: July 2017. Promotional Mentions July 2016 vs. July 2017, by Type. Take a guess: what occasion is being advertised by the following promotions from various sources? “Free Shipping. No membership, just smiles.”

Promotions 69

Promotions Merchant Services Advertising Shipping 69

Wiser

NOVEMBER 14, 2017

And in mid 2017, they lowered it even further to $25. Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. There has to be a delicate balance between the two and it’s often hard to know which one will have the biggest impact without testing it out.

Shipping 69

Shipping Target Market Consumer Shopping 69

Wiser

OCTOBER 16, 2017

In 2017 there’s no excuse to be unaware of how competitor displays stack up or how often your competitors run promotions with the plethora of technologies out there aiming to bring this important data to light. This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store.

Shipping 69

Shipping Inventory Management Promotions Location 69

Wiser

NOVEMBER 15, 2017

Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. Taylor tapped Wiser CEO and retail expert, Andy Ballard, for his deep vertical knowledge. Ballard’s point of view is that cosmetics and skincare product pricing will experience a dip next year.

Apparel 69

Apparel Consumer 69

Wiser

NOVEMBER 29, 2017

As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly. Owning this process puts you in a favorable position to be able to increase sales. . Two Extremes of the Consumer Buying Cycle . Not all products are quick buys, instead some take days or months to decide on.

Returns 68

Returns Accounting Promotions Consumer 68

Wiser

DECEMBER 4, 2017

formerly known as Ghostery), where he led go to market for the company developing them into the leader in digital governance solutions resulting in Ghostery being acquired by Cliqz (A Hubert Burda Media Company) in January 2017, and Evidon being acquired by Crownpeak in July 2017. 4, 2017) – Wiser , a retail analytics platform delivering actionable data for better decisions, has hired sales and business development veteran Mark Rudolph as its chief revenue officer (CRO).

Management 61

Management Marketing Location Planning 61

Cegid

JUNE 29, 2017

In another STORE2017 presentation, “The Truth About Online Consumers,” Willy Kruh, Global Chairman & National Leader, Consumer Markets, KPMG International, shared findings from its recent survey of global shoppers, summarized in the KPMG 2017 Global Online Consumer Report. Cet article STORE 2017: Captured Excitement of Today’s Retail Opportunities est apparu en premier sur Cegid US.

Clienteling 24

Clienteling Consumer Shopping Promotions 24

Wiser

DECEMBER 1, 2017

PPC Holiday Tips for Q4 2017 & Q1 2018 . She was recently named one of the “Top 50 Ecommerce Experts You Must Follow in 2017”. . This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. .

Advertising 60

Advertising Apparel Shipping Promotions 60

Wiser

DECEMBER 19, 2017

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.

Accounting 63

Accounting Advertising Consumer Planning 63

Wiser

AUGUST 8, 2017

eCommerce is projected to grow to 8 to 12 percent in 2017 , while global eCommerce is projected to grow 21.2 The competitive landscape is evolving in front of our eyes. percent this year. Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop.

Comparison Shopping 63

Comparison Shopping Accounting Consumer Promotions 63

Wiser

AUGUST 3, 2017

Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. Yet, higher end brands tend to stick with a small white or otherwise inconspicuous sign in the corner of their window or on their site, where you have to search to find it or otherwise know what to look out for. .

Promotions 65

Promotions Markdowns Checkout Accessories 65

Wiser

AUGUST 10, 2017

While it appears that large department stores such as Nordstrom and Macy’s were early participants, they’d only really begun to invest in the trend in late 2016/early 2017 when it became more pronounced. The following is a contributed article by Vivian Yu, Data Analytics and Operations Intern at Quad Analytix. Retailers always claim to be selling this season’s “hottest trend,” but what exactly does this entail?

Fast Fashion 62

Fast Fashion Fashion Apparel Department Stores 62

Wiser

AUGUST 22, 2017

The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem. Sales can decline for various reasons, and finding the cause may be the trickiest part. Luckily, Quad has put together a list for you with the six reasons why your sales are dropping and what to do to increase retail sales. . Poor Communication. Often sales are negatively affected by poor communication between teams.

Shipping 64

Shipping Advertising Returns Promotions 64

Wiser

JULY 13, 2017

You may say I’m odd, but my favorite part of the day is when I get to scroll through my personal email and browse the new sales and promotions sent to me from my favorite stores. Although I am only one subscriber out of thousands, today’s technology has enabled companies to send more and more personalized emails. You left a pair of shoes in your cart to think about it? You receive an email reminding you about your cart the following day.

Promotions 64

Promotions Shipping Advertising Accounting 64

Wiser

AUGUST 1, 2017

The goal for most businesses is to maximize both profit and growth. But often, these goals can contradict one another and it can be difficult to achieve profitable growth. The secret to achieving profitable growth is to price for long-term gains. . As we all know, pricing strategies are complex and need to take into consideration many factors such as cost, brand image, price elasticity of demand, and competitor pricing.

Marketing 63

Marketing Consumer Promotions Fashion 63

Wiser

DECEMBER 6, 2017

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands. In order to outperform your rivals, you cannot leave anything up to chance.

Management 60

Management Consumer Shopping Marketing 60

Wiser

DECEMBER 22, 2017

Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data. . The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.” ” .

Promotions 60

Promotions Shipping Fulfillment 60

Wiser

JULY 18, 2017

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race.

Accessories 63

Accessories Promotions Marketing Consumer 63

Wiser

AUGUST 15, 2017

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. Unfortunately, we all know we don’t live in a perfect world, and we’ve all seen end of season sales, BOGO deals, and clearance racks. A challenge faced by retailers is how to maximize margins while clearing seasonal merchandise by a certain date.

Markdowns 62

Markdowns Planning Promotions Shipping 62

Wiser

NOVEMBER 2, 2017

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it. As retailers and brands, harnessing the power of psychological pricing is an invaluable asset. .

Checkout 60

Checkout Promotions Target Market Marketing 60

Wiser

NOVEMBER 16, 2017

This is a guest article by Anthony Madrigal, Sales Director at Wiser. . In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure waters of unified commerce. And while it’s true that the channels, strategy and tactics for gaining omnichannel visibility are changing at a rapid pace, monitoring all of your SKUs across countless websites and brick and mortar stores can be daunting at best.

Promotions 60

Promotions Planning Location ATS 60

Wiser

NOVEMBER 8, 2017

This is a guest article by John Duggan, Business Development Executive at Wiser. In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers. . The Questions You Need to Ask About Your Shelf Space . These are the key issues impacting sales that you should keep in mind: .

Promotions 60

Promotions Consumer Marketing ATS 60

Wiser

AUGUST 17, 2017

You’re a major retailer or direct to consumer brand and the million dollar question is: should you build an in-house pricing solution or partner with a third party provider? By this point it has become abundantly clear that being able to change your prices in real time is a make or break aspect of a holistic retail strategy.

Accounting 62

Accounting Retailing Pricing Consumer Marketing 62

Wiser

OCTOBER 31, 2017

Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. On Tuesday, November 7 th at 10 am PST/1 pm EST, we’ll be co-hosting a webinar with the leading brand protection law firm, Vorys, Sater, Seymour and Pease, titled Who is Selling Your Products? Identifying and Investigating Rogue Marketplace Sellers. .

Advertising 60

Advertising Marketing Management ATS 60

Wiser

OCTOBER 12, 2017

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips.

Advertising 60

Advertising Accounting Target Market Shipping 60

Wiser

OCTOBER 24, 2017

I recently caught up with Tom Vieira, Director of Product Management on the in-store side here at Wiser. Tom is a tech-centric product leader with deep experience in usability, product design, and agile development practices. . I spoke with Tom about Wiser’s in-store capabilities and what they mean for the greater retail market. Here’s what he had to say: . Angelica: Hi, Tom.

Promotions 60

Promotions Store Operations Location Retail Marketing 60

Wiser

SEPTEMBER 11, 2017

It’s evident that retailers need to utilize dynamic pricing to compete successfully online, with players like Amazon dominating the space. While dynamic pricing seems intimidating, fixed pricing causes businesses to miss out on profit and potential sales. Modern day dynamic pricing uses pricing intelligence and competitive insights, along with supply and demand to automatically update pricing. It enables retailers to optimize their prices based on real-time inputs and maximize revenue.

Value Offer 61

Value Offer Accounting Promotions Fashion 61

Wiser

NOVEMBER 2, 2017

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it. As retailers and brands, harnessing the power of psychological pricing is an invaluable asset. .

Promotions 60

Promotions Checkout Target Market Marketing 60