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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The post The 2017 Omnichannel Holiday Strategy Advantage appeared first on Wiser Retail Strategies. The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together.

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How Retail Arrived at Black Friday 2017

Wiser

With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. Let’s discuss the history and how we arrived at the current iteration: Black Friday 2017. . What it Means for Black Friday 2017 . Black Friday 2017 is projected to be the biggest spending day of this year’s holiday season. The post How Retail Arrived at Black Friday 2017 appeared first on Wiser Retail Strategies.

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[eBook] Wiser’s 2017 eCommerce Holiday Guide

Wiser

The 2017 holiday retail season is getting closer and retailers need to be prepared to address the changing holiday shoppers’ needs. . For the 2017 holiday retail season, eMarketer expects overall retail growth to slow down to two percent, while eCommerce sales are expected to increase 15.8 If retailers walk into the 2017 holiday retail season prepared with a winning strategy, they have the opportunity to outperform competitors and acquire new customers.

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Sprout Update: September 2017

Store Growers

The post Sprout Update: September 2017 appeared first on Store Growers. Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks. And even those very modest promotional efforts resulted in the first sale coming in.

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Promotions and Discounts: 2017 Back-to-School Trends

Wiser

Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 Target seems to also follow the same trend for both 2016 and 2017. In 2017, Walmart had a new approach: offering a 25 percent discount on back-to-school products through mid-July and steadily increasing their discounts towards the end of the season, peaking at a 35 percent discount on back-to-school products. 2017 Average Percent Discounted. 2017 Promotional Mentions .

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Sprout Update: October 2017

Store Growers

About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. As with every update in this Sprout Series ,I’ll show you what exactly I’ve been doing: Traffic , Financials , Merchandise , Effort & Psychology.

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How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

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How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .

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4 Tips to Run Better BOGO Sales

Wiser

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

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Criteo reveals 2017’s most searched terms: The omnichannel opportunity

Retail Technology Review

the performance marketing technology company, has announced the top online retail searches conducted in the UK in 2017 as revealed at Criteo's Ecommerce Media Forum Criteo S.A.,

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2Checkout reports new global digital commerce trends for 2017

Retail Technology Review

2Checkout (formerly Avangate) has released its H1 2017 benchmark report on Digital Commerce Trends in Software & Online Services Sales, showing that subscription-based software solutions, downloadable or as a service, maintain a strong upward trend

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Gearing up for the busy period: what to expect from Black Friday 2017

Retail Technology Review

By Sangeetha Narasimhan, Marketing Manager, UK at Ingenico ePayments. In Europe, Black Friday is a big deal. We've witnessed first-hand this American-born phenomenon spread first across the Atlantic and then move online

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eRetailing, telematics and service aggregation boost evolution of global automotive aftermarket in 2017

Retail Technology Review

The global automotive aftermarket is rapidly evolving. While technological enablers in eRetailing, telematics, and service aggregation will facilitate the evolution of traditional business models and transform the market into a digital and connected ecosystem, multiple opportunities exist in parts and service retailing due to steady growth in worldwide vehicles in operation (VIO

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How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

Wiser

This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? How can you maintain a market value for your products when it feels like everyone is just in a race to the bottom?

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Digital Christmas In July – Now is the time to prepare your e-commerce site for the 2017 festive season

Retail Technology Review

By Tobias Dreyschultze, Senior Performance Engineer at digital performance intelligence company Catchpoint Systems

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How to Scale the Competitive Promotional Monitoring Process

Wiser

Homepages on Prime Day 2017. A side-by-side comparison of Amazon’s and Walmart’s homepages on July 11th (2017’s Prime Day) is revealing. Promotional Mentions Over Time: July 2017. Promotional Mentions July 2016 vs. July 2017, by Type. Take a guess: what occasion is being advertised by the following promotions from various sources? “Free Shipping. No membership, just smiles.”

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Finding a Balance Between Free Shipping and Discounts

Wiser

And in mid 2017, they lowered it even further to $25. Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. There has to be a delicate balance between the two and it’s often hard to know which one will have the biggest impact without testing it out.

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How to Win with In-Store Competitive Intelligence

Wiser

In 2017 there’s no excuse to be unaware of how competitor displays stack up or how often your competitors run promotions with the plethora of technologies out there aiming to bring this important data to light. This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store.

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Wiser in the News: What Will Cost More – and Less – in 2018

Wiser

Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. Taylor tapped Wiser CEO and retail expert, Andy Ballard, for his deep vertical knowledge. Ballard’s point of view is that cosmetics and skincare product pricing will experience a dip next year.

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Pricing According to Buying Cycle for a Diverse Assortment

Wiser

As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly. Owning this process puts you in a favorable position to be able to increase sales. . Two Extremes of the Consumer Buying Cycle . Not all products are quick buys, instead some take days or months to decide on.

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Wiser Hires Former Evidon Exec, Mark Rudolph, As CRO

Wiser

formerly known as Ghostery), where he led go to market for the company developing them into the leader in digital governance solutions resulting in Ghostery being acquired by Cliqz (A Hubert Burda Media Company) in January 2017, and Evidon being acquired by Crownpeak in July 2017. 4, 2017) – Wiser , a retail analytics platform delivering actionable data for better decisions, has hired sales and business development veteran Mark Rudolph as its chief revenue officer (CRO).

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STORE 2017: Captured Excitement of Today’s Retail Opportunities

Cegid

In another STORE2017 presentation, “The Truth About Online Consumers,” Willy Kruh, Global Chairman & National Leader, Consumer Markets, KPMG International, shared findings from its recent survey of global shoppers, summarized in the KPMG 2017 Global Online Consumer Report. Cet article STORE 2017: Captured Excitement of Today’s Retail Opportunities est apparu en premier sur Cegid US.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC Holiday Tips for Q4 2017 & Q1 2018 . She was recently named one of the “Top 50 Ecommerce Experts You Must Follow in 2017”. . This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. .

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What the New CJEU Ruling Means for EU Luxury Brands

Wiser

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.

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[Webinar Recap] How to Protect Your Brand Image

Wiser

eCommerce is projected to grow to 8 to 12 percent in 2017 , while global eCommerce is projected to grow 21.2 The competitive landscape is evolving in front of our eyes. percent this year. Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop.

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The Ultimate Guide to Retail Promotions

Wiser

Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. Yet, higher end brands tend to stick with a small white or otherwise inconspicuous sign in the corner of their window or on their site, where you have to search to find it or otherwise know what to look out for. .

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Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

While it appears that large department stores such as Nordstrom and Macy’s were early participants, they’d only really begun to invest in the trend in late 2016/early 2017 when it became more pronounced. The following is a contributed article by Vivian Yu, Data Analytics and Operations Intern at Quad Analytix. Retailers always claim to be selling this season’s “hottest trend,” but what exactly does this entail?

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6 Reasons Your Sales Are Dropping and How to Increase Retail Sales

Wiser

The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem. Sales can decline for various reasons, and finding the cause may be the trickiest part. Luckily, Quad has put together a list for you with the six reasons why your sales are dropping and what to do to increase retail sales. . Poor Communication. Often sales are negatively affected by poor communication between teams.

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How to Use Pricing and Promotions to Improve Customer Satisfaction

Wiser

You may say I’m odd, but my favorite part of the day is when I get to scroll through my personal email and browse the new sales and promotions sent to me from my favorite stores. Although I am only one subscriber out of thousands, today’s technology has enabled companies to send more and more personalized emails. You left a pair of shoes in your cart to think about it? You receive an email reminding you about your cart the following day.

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How to Price for Long-Term Growth and Profit

Wiser

The goal for most businesses is to maximize both profit and growth. But often, these goals can contradict one another and it can be difficult to achieve profitable growth. The secret to achieving profitable growth is to price for long-term gains. . As we all know, pricing strategies are complex and need to take into consideration many factors such as cost, brand image, price elasticity of demand, and competitor pricing.

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Why In-Store Visibility Matters and How to Improve it

Wiser

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands. In order to outperform your rivals, you cannot leave anything up to chance.

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Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions

Wiser

Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data. . The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.” ” .

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How to Get Ahead with Competitive Intelligence Data

Wiser

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race.

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How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. Unfortunately, we all know we don’t live in a perfect world, and we’ve all seen end of season sales, BOGO deals, and clearance racks. A challenge faced by retailers is how to maximize margins while clearing seasonal merchandise by a certain date.

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A Crash Course in Modern Psychological Pricing

Wiser

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it. As retailers and brands, harnessing the power of psychological pricing is an invaluable asset. .

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3 Retailer Red Flags and How to Fix Them

Wiser

This is a guest article by Anthony Madrigal, Sales Director at Wiser. . In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure waters of unified commerce. And while it’s true that the channels, strategy and tactics for gaining omnichannel visibility are changing at a rapid pace, monitoring all of your SKUs across countless websites and brick and mortar stores can be daunting at best.

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5 Steps to Gain More Control of Your Shelf Space

Wiser

This is a guest article by John Duggan, Business Development Executive at Wiser. In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers. . The Questions You Need to Ask About Your Shelf Space . These are the key issues impacting sales that you should keep in mind: .

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Betting on the House vs a Third Party Pricing Solution

Wiser

You’re a major retailer or direct to consumer brand and the million dollar question is: should you build an in-house pricing solution or partner with a third party provider? By this point it has become abundantly clear that being able to change your prices in real time is a make or break aspect of a holistic retail strategy.

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Join Us for Our Upcoming Brand Protection Webinar

Wiser

Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. On Tuesday, November 7 th at 10 am PST/1 pm EST, we’ll be co-hosting a webinar with the leading brand protection law firm, Vorys, Sater, Seymour and Pease, titled Who is Selling Your Products? Identifying and Investigating Rogue Marketplace Sellers. .

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Guide to Omnichannel Pricing

Wiser

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips.

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How to Get Ahead with Wiser’s In-Store Retail Software

Wiser

I recently caught up with Tom Vieira, Director of Product Management on the in-store side here at Wiser. Tom is a tech-centric product leader with deep experience in usability, product design, and agile development practices. . I spoke with Tom about Wiser’s in-store capabilities and what they mean for the greater retail market. Here’s what he had to say: . Angelica: Hi, Tom.

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How to Implement Dynamic Pricing

Wiser

It’s evident that retailers need to utilize dynamic pricing to compete successfully online, with players like Amazon dominating the space. While dynamic pricing seems intimidating, fixed pricing causes businesses to miss out on profit and potential sales. Modern day dynamic pricing uses pricing intelligence and competitive insights, along with supply and demand to automatically update pricing. It enables retailers to optimize their prices based on real-time inputs and maximize revenue.

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Why Retailers Should Implement Psychological Pricing Cautiously

Wiser

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it. As retailers and brands, harnessing the power of psychological pricing is an invaluable asset. .