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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . While shoppers could opt to pay extra for expedited shipping, another option is to pop into a store and walk out certain that they have everything they need. Or, that associate can have it shipped to them instead.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is content marketing?

Marketing 306
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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

The company has been profitable since 2017. in the next five years and also has its sights set on international expansion, with plans to launch omnichannel operations in key markets in Western Europe and Asia Pacific next year as well as an innovation center in Taiwan.

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Amazon Australia will now service New Zealand customers as well

Inside Retail

While the online marketplace launched in Australia in 2017, Kiwis have long needed to purchase goods from the US marketplace, according to the business, and will now be able to access faster delivery times from Australia’s warehouses.

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Whole Foods Adds $10 Fee to Amazon Prime Members’ Deliveries

Retail TouchPoints

The retailer instated the delivery fees to avoid raising prices of the groceries themselves, starting with pilots in six markets during the summer of 2021: Portland, Maine; Providence, R.I.; Amazon acquired Whole Foods in 2017 and introduced a free two-hour delivery option in 2018 as it steadily expanded the grocer’s delivery footprint. “I

Shipping 306
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Finding a Balance Between Free Shipping and Discounts

Wiser

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. Free Shipping and Discounts During the Holidays . What they initially found shows us why the choice between free shipping and discounts is often so difficult.

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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

The company’s EVP and Chief Marketing Officer Lisa Roath laid out the game plan in a session at Shoptalk this week. Enter Target Circle 360, which for $99 a year will provide free, same-day delivery for orders over $35 and free two-day shipping, among other benefits. Enabling this is Shipt , which Target acquired in 2017.

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