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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. Using creators to market a holiday destination, makeup or fashion brand seems intuitive, given the products’ glamorous or experiential nature.

Shopping 289
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Kohl’s Names Interim Marketing Leader as its New CMO

Retail TouchPoints

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has been with Kohl’s since 2017, beginning as SVP, Media and Personalization and promoted to EVP, Customer Engagement, Analytics and Insights in June 2020. Christie Raymond.

Marketing 304
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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. Additionally, marketing platform Bluecore found that 64% of all 2024 Black Friday shoppers were new to retailers, indicating that retailers’ seasonal customer acquisition efforts are paying off.

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Amazon is set to take off in Australia this year, get ready

Inside Retail

Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas. And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis.

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B2B Marketplace Faire Accelerates the Digitization of an Underserved Market: Wholesale

Retail TouchPoints

Since its launch in 2017, the platform has raised more than $1.29 Faire homepage (Image courtesy Faire) In 2017, Rhodes took the leap and founded Faire alongside three of his Square colleagues, including current COO Jeff Kolovson, who previously led Square’s retail division. billion and was valued at $12.59

Wholesale 264
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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Target has made a number of changes across its executive leadership team, including the promotion of Christina Hennington to the newly established role of EVP and Chief Growth Officer. Boylan, who joined Target in 2011, has been leading the company’s communications function since 2017.

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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Current Chief Growth Officer Christina Hennington has been promoted to Chief Strategy and Growth Officer, while Rick Gomez, who took on the role of Chief Food, Essentials and Beauty Officer in January, will oversee all of Target’s merchandising business as Chief Commercial Officer. Both appointments are effective July 7.