Inside Retail
MARCH 14, 2024
One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. The brand launched in 375 Priceline stores in 2016.
Retail TouchPoints
OCTOBER 13, 2020
Retailers already are using data to streamline operations and better target marketing initiatives. Jason Adlam joined CHEP Canada in 1995 and was named VP, New Business Development for CHEP USA in 2016. Data Shows Us the Way.
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Wiser
JULY 20, 2021
When we first discussed this topic way back in 2016, Raj Rajaratnam, then the VP of Consumer Insights at Clorox, was saying that “focus groups are probably the most misused tool in our tool kit. Audit pros include: Access to a larger sample size of shoppers across your target market. They can also be misunderstood and misused.
Inside Retail
SEPTEMBER 15, 2021
British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia. .
Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.
Small Biz Trends
APRIL 28, 2022
And keep track of this development – Nissan unveiled a prototype all-electric ice cream truck with rooftop solar panels in 2016, and since 2019 they’ve been on the road in the UK. What’s your target market? Why You Should Start an Ice Cream Truck Business. You love ice cream. Or a mix of both?
Wiser
AUGUST 17, 2018
That is up from 57 percent in 2016. . Depending on your target market, how you use social media should vary to match their usage patterns. Take advantage of all channels to ensure you create the most buzz possible. Source: Stone Temple. Leverage Social Media. Social media is growing and retailers cannot afford to ignore it.
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