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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? It is a tried-and-tested model for the brand; influencer marketing is a major element of the launch strategy.

Marketing 246
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Robots, RFID tags and an incubator area: Inside Decathlon’s new Data Lab

Inside Retail

Stephan Veyret : Starting out as an e-commerce sports retailer in Singapore, Decathlon Singapore became one of the pioneers in the omnichannel approach with the establishment of our first experience store at Bedok in 2016. IR: Will the Labs roll out elsewhere across Decathlon’s markets?

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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. 7-Eleven has indicated a $2 billion price tag for its 9 per cent market share in fuel sales and market-leading national convenience store network.

Marketing 147
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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

We discuss it all, from product design to logistics to digital marketing. That means you’ve either paid with hard dollars (advertising and affiliate marketing) or soft dollars (content creation and public relations). When traffic is bot- or fraud-oriented, tag the user with a method that can be used by your advertising partners.

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Jeans for the greater good: Outland Denim

Inside Retail

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We Core market Outland Denim’s target market is women aged 25-45. Melbourne is the biggest market for Outland Denim’s products, followed by Sydney and then Queensland.

Wholesale 130
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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. The business has subsequently grown from one style in 2016 to almost 20 SKUs today.

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How Has Web Analytics Changed Over the Years?

Small Biz Trends

The data and analytics market has seen enormous growth in recent years and is expected to be worth $550 billion by 2028. Javascript was a huge improvement and steered web analytics into the domain of marketing. In 2016, Google started incorporating machine learning to enable real-time learning.

Marketing 134