MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market
Inside Retail
MARCH 26, 2024
Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? It is a tried-and-tested model for the brand; influencer marketing is a major element of the launch strategy.
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