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Which Retail Trends Show How Important Technology Is In 2024?

365 Retail

Innovations like e-wallets, advertising services, and smartphones have all helped to make this a constantly changing area with the chance to reach an ever-greater potential market. The move online hasn’t just affected retail, as we can see with the example of fun online slot machine games. appeared first on Retail News and Events.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

This new way of shopping is a powerful retail trend toward simplifying, speeding and improving the online shopping experience. But an online presence is necessary, as consumers typically research and review before purchasing. It is critical to provide consumers the right offer at the right time in the right location.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. According to IRI, a Chicago-based market research firm, sales of cigarettes declined by 3.8% in the four weeks ending May 15, 2022, in all multi-unit retailers. But convenience stores aren’t the only place consumers are shopping for CBD.

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The Men’s Beauty Care Market is Groomed for a Successful Future

Rangeme

And that care is showing in sales: the men’s beauty and personal care (BPC) market is expanding, with 2.2% According to market research company Kantar, 44% of British male consumers care about maintaining their appearance so across the Atlantic, the men’s BPC picture is the same. Man-shopping. In the U.S., last year over 2019.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. Walmart, for example, became the largest seller of organic food in the United States in 2015 more than a decade after the first Shake Shack opened. For many retailers success or failure has to do with timing.