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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

Marketing 100
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How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Retail TouchPoints

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. And yet the process that brands use for bringing products to market to serve that consumer hadn’t evolved at all.

Consumer 264
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The Container Store Names New Digital Chief, SVP of Stores

Retail TouchPoints

Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores. Pape joined The Container Store in 2015 and has held several leadership positions within the company, managing store operations and customer experience.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. Consumers appreciate engaging with email directly and not having to click on a link.

Marketing 256
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130
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Myer sees elevated annual sales, but is cautious amid economic headwinds

Inside Retail

Department store chain Myer delivered its highest full-year sales since 2005 this year but remains cautious as consumer spending declines due to unfavourable economic conditions. “Our online offer is a scale business that returned to growth in the second half and has continued to increase market share throughout FY23.”