Joe Browns poaches La Redoute exec as new CEO
Retail Gazette
FEBRUARY 16, 2024
Bannerman joins from the UK subsidiary of French business La Redoute, where she first joined in 2015 as its chief marketing officer before being promoted to COO in 2018.
subscribe 
104 
Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5
Join 38,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
5 of the Best Ways DTC Brands Get New Customers
Indigo 9 Digital
FEBRUARY 28, 2023
The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. Explore unconventional and creative marketing.
10 Online Businesses for Sale in May
Small Biz Trends
MAY 21, 2022
Established in 2015, this Online Wakesurfing Retailer manufactures ballasts. market by licensing the product and two trademarks as the world’s first and only patented Far Infrared Heated Health, Fitness and Anti-Aging sauna. The revenue comes from advertiser earnings (85%) and the remainder 15% from direct advertising campaigns.
The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow
Indigo 9 Digital
FEBRUARY 13, 2023
A year later the newsletter had nearly 150,000 subscribers. By 2018 goop had over 8 million subscribers. Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” 150,000 subscribers. It’s easier said than done.
Primark’s Strategy, 4 Elements to Consider
Indigo 9 Digital
MAY 19, 2023
When you look at the retail sector it tends to be the top of the market, luxury retailers and the lower end of the market, discount stores that perform the best. You can see where the market is headed when retailers like Shein who also sell clothing at rock bottom prices continue to thrive. Limited advertising.
Alibaba’s Business Model – How the eCommerce Giant Makes Money
Indigo 9 Digital
APRIL 5, 2022
It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba opened its own chain of grocery stores called Hema in 2015. Source: Statista.
Let's personalize your content