Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

Advertising 299

Advertising Marketing Promotions Consumer 299

Indigo 9 Digital

NOVEMBER 16, 2023

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Store Growers

JANUARY 29, 2019

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. The company launched back in 2015 with a $171,000 Kickstarter campaign. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses.

Advertising 64

Advertising Marketing Shopping Promotions 64

Retail Geek

NOVEMBER 20, 2023

Podcast about e-commerce and digital shopper marketing. 5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42]

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64