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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. of revenue.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. on 24 June.

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Startups spring from ashes of Big Tech purge

Inside Retail

Nic Szerman lost his job at Meta Platforms in November, just two months after joining full-time, falling victim to a sweeping 13 per cent reduction of its workforce as the advertising market cratered. “As counterintuitive as it may sound, this layoff left me in a really good position,” the 24-year-old said.

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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. But most of the providers currently operating in this space, such as Shopback and Cashrewards, cater to the mass market. “It’s

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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Mosaic Brands general manager from 2015 to 2020, John Hardy, has been named Esther & Co’s new general manager.

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How to Protect Your Brand Through Pricing

Wiser

It’s easy to create a pricing policy for a new product or service and then set it and forget it, especially if you get some strong sales returns at the beginning. However, this can be problematic later, as your brand matures and your product gains market share. Market Skimming Pricing. Pick Your Policy: UPP and MAP.

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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

When you look at the retail sector it tends to be the top of the market, luxury retailers and the lower end of the market, discount stores that perform the best. You can see where the market is headed when retailers like Shein who also sell clothing at rock bottom prices continue to thrive. Returns made in store are also free.